Let's delve into the world of intellectual property and brand protection with a seasoned expert, Lisa Win from Win Trademarks. Join us as we explore the crucial nuances of trademarks, the pitfalls entrepreneurs might encounter, and the strategic insights to safeguard your brand. Uncover the lesser-known aspects of intellectual property and gain valuable advice from Lisa, as we navigate the complexities of building and preserving your brand in the ever-evolving business landscape.

In today's episode you'll learn:

• The vital role of trademarks in brand protection and avoiding legal issues.
• Real-life stories highlighting the intellectual property challenges entrepreneurs often face.
• Strategic insights into the trademarking process and its value as a business investment.
• Overlooked aspects of brand protection, including impacts on labels, packaging, and online presence.
• Dispelling common misconceptions about trademarks and navigating intellectual property complexities.
• Proactive tips for monitoring and safeguarding your brand against potential infringements.
• The importance of professional expertise in ensuring a smooth trademark application process.
• Avoiding costly rebranding and legal disputes through a proactive intellectual property approach.
• Lisa Win's habits for staying focused and organised in the world of trademarks.
• Insights into trademarking timelines, costs, and common business challenges.

Links from the show:

• Bright Red Marketing Episode 56
• Win Trade Marks Website and Facebook Page
• Book Recommendation: The Big Leap by Gay Hendricks