Welcome to another episode of Bright Minds of eCommerce, where this week, we delve into the world of product photography with the talented Stylist and Product Photographer, Paige Noelle. In this insightful conversation, Paige shares invaluable tips and strategies to elevate your brand through product imagery. From DIY to professional photography, get all your tips here. Whether you’re just starting or looking to refine your visual identity, Paige’s expertise provides a roadmap for creating stunning product photos that captivate your audience. Stay tuned for a deep dive into the art and science of product photography.

In today’s episode you’ll learn:

• Tips and tricks to DIY exceptional photos at home.
• The importance of finding a photographer who aligns with your aesthetic and product style.
• Tips for assessing a photographer’s compatibility through their portfolio and communication style.
• The significance of having a diverse product photo library, including lifestyle, stylised, and classic e-commerce shots.
• Utilising tools such as Lightroom and Canva for quick wins, such as correcting deep edge imagery and creating compelling visuals.
• The strategy of “eating the frog” – tackling the most significant task first to boost productivity.
• Leveraging a seasonal approach in product photography to extend the longevity of your imagery.
• Creative ways to make the most out of your product photos, from collaborative Christmas competitions to versatile set creations.
• The benefits of having a well-organised and accessible product photo library for consistent content creation.

Links from the show:

• Join the 5-Day Ad Sprint!
• Bright Red Marketing Episode 52
• Paige Noelle Stylist Website and Instagram
• Get Paige’s Free Photo Product Planner!
• The Drop Studio for beautiful backgrounds
• Podcast Recommendations: The Lisa and Sarah Show, Rise and Conquer, We Don’t Have Time for This, and The Diary of a CEO