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Product Packaging & Makeup Dupes: Legal and Business Insights with Susan Gatford - Barrister, Trade Mark Attorney and Mediator

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Discover how dupe culture, trademarks and copyright collide. Barrister Susan Gatford breaks down the Aldi copyright case and IP rules for look-alike products.Director and Principal Clerk of Svenson Barristers Anna Svenson sits down with Susan Gatford – barrister, mediator and trademark attorney – to unpack the rising trend of “dupes” in beauty and retail. From Instagram-fuelled hype to the landmark Aldi Australia packaging decision, learn where the legal lines are drawn and what brands should consider before copying a competitor’s look and feel.

 

Get in contact with Svenson Barristers:

https://www.linkedin.com/in/anna-svenson-2610b790/

https://www.linkedin.com/company/svenson-barristers/?viewAsMember=true

https://svensonbarristers.com.au/


Key Takeaways

  • Understand the economics that drive brands to release copycat products
  • Learn the difference between trademark and copyright protection in Australia
  • Hear how TikTok and Instagram have super-charged dupe culture
  • Get practical tips to protect your brand or launch a dupe ethically
  • Dive into the first Australian judgment finding Aldi liable for copyright infringement on packaging

Chapters

00:00 Introduction to Intellectual Property and Dupes

02:48 Understanding Copyright vs. Trademark

05:57 The Legal Landscape of Dupes in Makeup

08:51 Case Study: Aldi's Copyright Infringement

11:50 The Impact of Social Media on Dupes

15:04 Emotional Aspects of IP Infringement

17:43 Future of Dupes

 

Guest Spotlight - Susan Gatford

Susan is a Melbourne-based barrister who specialises in intellectual property disputes and commercial law. With qualifications as a trademark attorney, barrister and mediator, she has advised retail giants, start-ups and established labels on brand strategy, IP licensing and enforcement.

Connect: LinkedIn: https://www.linkedin.com/in/susan-gatford-91820b31/

Barrister profile: https://www.vicbar.com.au/Profile?ID=23712


Resources Mentioned

  • Federal Court judgment: APL v Aldi Australia (link)
  • IP Australia guides on trademarks and designs
  • ACCC consumer law overview
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Brief Chats

Join Anna Svenson and barristers as they unpack fascinating court cases, explore legal news, and div 
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