Holly is a video marketer (which was a lot easier for me to say than videographer!), she's been running her business for approximately 3 years and has really found her niche as her business has grown and evolved over this time. Holly wasn't sure what she wanted to do after leaving university and after attending a talk for people just like her, met someone from Prince's Trust which ultimately led to her joining one of their programmes, getting funding from them and starting her journey running her own business. Holly's warm personality and understanding of how it feels to be in front of the camera makes it easy for her clients to open up to her. Show Notes In our conversation, we cover: - What is a video marketer
- Tips on what your video (or any marketing) should focus on
- Avoiding 'expert' language
- How Holly founder her niche market
- What made her decide to start her own business
- Prince's Trust
- Value of a mentor
- Finding and retaining clients
- Networking
- Putting people at ease and helping them get over their camera shyness
- The importance of delegation
- Holly's tips for recording yourself on video
- Holly's desire to create a level playing field for people coming in to her business
- How her vision for growth has changed since she first started
- Building a community & tackling the loneliness of being self employed
- Maintaining balance in her life
- Using her music skills to record her own backing music for clients
- Making sure you use music legally
- Staying positive and managing the ups and downs of running your own business
- Speaking to other who are interested in starting their own business
Show Links Facebook: facebook.com/greenkiwiproductions LinkedIn: Linkedin.com/in/greenkiwiproductions Twitter: twitter.com/greenkiwimedia Website: www.greenkiwiproductions.com Email: holly@greenkiwiproductions.com For more information on Holly and my other guests, please go to bridgeroadconsultants.com/podcast-guests
About Debra Levitt - Your host
I work with business owners who are growing their business. We work together to identify hotspots, agree rescue plans and put a structure in place to enable you to become more consistent and efficient which increases productivity and supports your growth.
We do this utilising planning, project management and communication skills.
You can contact me on email at debra@bridginggaps.uk or on +44 (0)1344 289985.