In this episode, Jeannette talks about creating a recession-proof business using Burberry as an example of how to do it. In terms of year-end results, Burberry generated revenues of £1.35 billion despite trading in today´s difficult economic climate. So, what does that mean for your business or the department you run for someone else? What can you learn from Burberry?
Jeannette has done the analysis and shares what she has learned from her review of Burberry´s success. Including explaining how anyone can apply those lessons to their own business.

KEY TAKEAWAYS

• Despite the poor economic climate, Burberry´s revenues and profits are still up by 11% year on year. With an amazing year-end profit of £1.35 billion.
• The luxury market is resilient compared to other markets.
• Having a strong brand helps.
• Is your business product desirable and/or unique enough? 
• Being able to diversify where you sell and what you sell is especially important in tough economic times.

BEST MOMENTS

‘Having a strong, powerful brand can really make a difference in terms of customers staying with you and being loyal to your product or service. ´

‘They (Burberry) were also able to diversify their earnings within their sector.’

‘How are you treating your customers? Do you know them well enough?’

This is the perfect time to get focused on what YOU want to really achieve in your business, career, and life. It’s never too late to be BRAVE and BOLD and unlock your inner BRILLIANCE. If you’d like to jump on a free mentoring session just DM Jeannette at info@jeannettelinfootassociates.com or sign up via Jeannette’s linktree https://linktr.ee/JLinfoot

VALUABLE RESOURCES

Brave, Bold, Brilliant podcast series - https://podcasts.apple.com/gb/podcast/brave-bold-brilliant-podcast/id1524278970

EPISODE RESOURCES

Burberry results - https://www.burberryplc.com/en/investors/results-reports.html

ABOUT THE HOST

Jeannette Linfoot is a highly regarded senior executive, property investor, board advisor, and business mentor with over 25 years of global professional business experience across the travel, leisure, hospitality, and property sectors. Having bought, ran, and sold businesses all over the world, Jeannette now has a portfolio of her own businesses and also advises and mentors other business leaders to drive forward their strategies as well as their own personal development.

Jeannette is a down-to-earth leader, a passionate champion for diversity & inclusion, and a huge advocate of nurturing talent so every person can unleash their full potential and live their dreams. 

CONTACT THE HOST

Jeannette’s linktree - https://linktr.ee/JLinfoot

https://www.jeannettelinfootassociates.com/

YOUTUBE - https://www.youtube.com/channel/UCtsU57ZGoPhm55_X0qF16_Q

LinkedIn - https://uk.linkedin.com/in/jeannettelinfoot

Facebook - https://uk.linkedin.com/in/jeannettelinfoot

Instagram - https://www.instagram.com/jeannette.linfoot/

Email - info@jeannettelinfootassociates.com

Podcast Description
Jeannette Linfoot talks to incredible people about their experiences of being Brave, Bold & Brilliant, which have allowed them to unleash their full potential in business, their careers, and life in general. From the boardroom tables of ‘big’ international businesses to the dining room tables of entrepreneurial start-ups, how to overcome challenges, embrace opportunities and take risks, whilst staying ‘true’ to yourself is the order of the day.