BRANDR | Your Dose of Brand Truth
BRANDR | Your Dose of Brand Truth
This isn’t a brand or marketing lecture. It’s BRANDR, a podcast made for the people who sign off on strategy, not just talk about it. Hosted by Roy Tavenor and Richard Henderson, two straight talking industry pros who have seen it all! If you care about the value of brand, this is where you hear how it’s really done.Social links:
Building Supermarket Brands Fast with Alli Bailey
What does it really take to build a successful consumer brand and land it in major supermarkets like Woolworths and Coles? In this episode of BRANDR, hosts Roy Tavner and Richard Henderson sit down with Alli Bailey, one of Australia’s most exciting young entrepreneurs. Alli shares her journey from…
35:34
Rethinking Brand Melbourne: Innovation, Identity and the Rise of New Communities
In this powerful episode of BRANDR, Richard and Roy sit down with George Christopoulos, entrepreneur, former Socceroo, marketer and lifelong Melbournian, for a passionate deep dive into what Melbourne was, what it has become, and what the city must do to reclaim its identity. From migrant beginnin…
33:09
The Legacy, Reinvention and IP of Guy Grossi
In this episode of BRANDR, Roy and Richard sit down with one of Melbourne’s most iconic hospitality figures, chef and restaurateur Guy Grossi. Across more than 40 years in the industry, Guy has shaped the cultural identity of Italian dining in Melbourne, stewarded the legendary Florentino and built…
48:58
The America’s Cup Win That Was Once Imagined | John Bertrand AO
In this special episode of BRANDR, we explore the story of one of the most defining moments in Australia’s national identity, the 1983 America’s Cup victory with John Bertrand AO, skipper of Australia II and national icon. Bertrand reflects on what that historic win meant for a country in recessio…
43:03
Vinnies. Good works with a Great Brand.
In this episode of BRANDR, we explore the inspiring evolution of Vinnies with Liz Randle Head of Merchandise & Retail Innovation at St Vincent de Paul Society, a charity retail organisation that has transformed from humble beginnings into a vibrant retail brand deeply embedded in the community. The…
46:07
How brand created community | ONE BALL
In this episode, Kamal Ibrahim shares his remarkable journey from Ethiopia to Australia and the role soccer played as a universal language for connection and belonging. He reflects on the founding of ONE BALL, the non-profit organisation he created to empower young people through football and essen…
42:44
Why Bunnings Built a Trusted Brand
Discover how Bunnings and other major retailers are reshaping the future of branding. In this episode with Shane Lipton, we dive deep into the evolution of private labels, exploring how storytelling, authenticity and consumer perception are redefining what makes a brand successful. From the busine…
48:44
How Branding Drives Business Success
In this episode, Roy Tavenor and Richard Henderson dive deep into the power of branding and its impact on business success. Discover why branding is more than just design... It’s about aligning your brand identity with organisational culture, building emotional connections and staying relevant in a…
24:03Clean