If your work involves connecting with consumers, you’ve probably been influenced by Jim Lecinski without even knowing it. As one of Google’s early top executives, he was at ground zero for the digital revolution that rewrote marketing's rulebook, and coined the idea of a “Zero Moment of Truth” (ZMOT) which is now taught in marketing curriculae everywhere. Jim wrote a definitive book on AI in marketing - three years ago. So it’s fitting that Jim has segued from a huge corporate career to an academic one, as one of the most popular professors at Northwestern's Kellogg School of Management. On this episode, everyone gets to learn from Professor Jim. From how ZMOT was born, to the best advice Eric Schmidt gave him, join Marisa and Steven as they continue to have the conversations that are critical to wrestling with the challenges and opportunities of business today. As Jim says, “it’s still not too late to be early.”