On this episode of Boost Boerne Business on Boerne Radio 103.9 FM, Baron Wiley engages with Liz Crawford, CEO of Sendero Wealth Management. Liz sheds light on the deeper aspects of wealth beyond money, emphasizing freedom, choices, and intentional financial planning. They discuss the significance of inclusive financial conversations within families, the importance of educating the younger generation on financial literacy, and the impactful work of Sendero Wealth Management in supporting clients to manage wealth thoughtfully. Discover how they empower women through the Women's Initiative and guide families in establishing lasting values and generous legacies within their communities.

00:00 Welcome to Boost Boerne Business

00:14 Introducing Liz Crawford and Her Podcast

00:33 The True Meaning of Wealth

01:18 Liz Crawford's Journey to CEO

01:57 Intentional Money Management

02:26 Family Conversations About Money

03:29 Empowering Women in Finance

06:44 Financial Literacy for the Next Generation

07:42 The Importance of Family Values in Financial Decisions

08:16 Sendero's Philanthropy and Community Impact

09:27 How to Connect with Sendero

10:17 Final Thoughts and Farewell

Original Air Date:  July 19th, 2025 at 10:00am as heard on Boerne Radio 103.9FM

Boost Boerne Business hosted by Baron Wiley

Liz Crawford : sendero.com