The upcoming World Cup final is anticipated to provide a moderate boost to US sports betting operators in the third quarter, particularly if underdog Argentina defeats Spain. Adam Greenblatt, CEO of BetMGM, discussed the potential impact on major sportsbooks such as DraftKings, FanDuel, and BetMGM itself. Bloomberg Intelligence's analysis highlights the increased betting activity driven by the high-profile match, with the defending champion Lionel Messi's participation further fueling interest among bettors. He speaks with Bloomberg's Katie Greifeld & Randall Williams.