Bloomberg Audio Studios, Podcasts, Radio News.

Bloomberg Audio Studios, Podcasts, Radio News.

Time now for a special edition of the Clothes the Business of the Super Bowl.

Time now for a special edition of the Clothes the Business of the Super Bowl.

We've got an all star lineup.

We've got an all star lineup.

We've got Kansas City Chiefs President Mark Donovan, New England Patriots CEO Robert Kraft, Fanjuel CEO Amy how among others. And joining me for this entire hour is Bloomberg Originals Chief Course Wanted Jason Kelly, Host of the Deal with Alisa Riguez and Jason Kelly. Great to have you, Hi, It's fantastic.

We've got Kansas City Chiefs President Mark Donovan, New England Patriots CEO Robert Kraft, Fanjuel CEO Amy how among others. And joining me for this entire hour is Bloomberg Originals Chief Course Wanted Jason Kelly, Host of the Deal with Alisa Riguez and Jason Kelly. Great to have you, Hi, It's fantastic.

What a Friday, I know, I mean the Friday to do this.

What a Friday, I know, I mean the Friday to do this.

Right, I'm imagining there's a lot of deal making going on in New Orleans right now with everyone from the sports industry gathering.

Right, I'm imagining there's a lot of deal making going on in New Orleans right now with everyone from the sports industry gathering.

Everyone is there. I mean everyone except us because you know, we're working for a living. But actually they are doing deals. I mean, this is when the big deals happen in the sports world, because the entire sports world, as you mentioned, sort of descends. Maybe they don't stay for the game, but they're at the parties, they're going to the conferences, they're doing the side meetings.

Everyone is there. I mean everyone except us because you know, we're working for a living. But actually they are doing deals. I mean, this is when the big deals happen in the sports world, because the entire sports world, as you mentioned, sort of descends. Maybe they don't stay for the game, but they're at the parties, they're going to the conferences, they're doing the side meetings.

It's amazing. We're going to check in.

It's amazing. We're going to check in.

With Randa Williams, who's on the ground so much team, there a ton to talk about it, all right.

With Randa Williams, who's on the ground so much team, there a ton to talk about it, all right.

So mind meld there for everyone in New Orleans. In the meantime, let's create straight to someone who's been living the business of the Super Bowl since twenty twenty. He is Kansas City Chiefs President Mark Donovan.

So mind meld there for everyone in New Orleans. In the meantime, let's create straight to someone who's been living the business of the Super Bowl since twenty twenty. He is Kansas City Chiefs President Mark Donovan.

Mark.

Mark.

Welcome to the program and congratulations on your fifth trip to the Big Show in six years.

Welcome to the program and congratulations on your fifth trip to the Big Show in six years.

Thank you. I appreciate that. Great to be with you, guys.

Thank you. I appreciate that. Great to be with you, guys.

So, as the organization makes a run to become the first three Super Bowl champions, would you say you're more or less nervous this time around?

So, as the organization makes a run to become the first three Super Bowl champions, would you say you're more or less nervous this time around?

You know, I think experience is a great teacher.

You know, I think experience is a great teacher.

So we've done this enough to realize of what makes it successful.

So we've done this enough to realize of what makes it successful.

We tweak things.

We tweak things.

Every year, but it's been a really smooth operation since we landed on Sunday night and started practicing this week, and it's going very very well.

Every year, but it's been a really smooth operation since we landed on Sunday night and started practicing this week, and it's going very very well.

It's going very very well.

It's going very very well.

I want to talk about the Chiefs as a brand because it's so much more than a regional team or even an American team at this point, right it is a global brand that really resonates with sports fans around the world. Talk a little bit about your organization's international efforts and how you have a new entertainment production studio that plays into that that really amplifies that.

I want to talk about the Chiefs as a brand because it's so much more than a regional team or even an American team at this point, right it is a global brand that really resonates with sports fans around the world. Talk a little bit about your organization's international efforts and how you have a new entertainment production studio that plays into that that really amplifies that.

Yeah, it's a convergence of the platform that we're on right now. I mean, we have one of the most successful franchises in sport. We have the world converging and consuming content like never before. And then the international program at the NFL, launched back in twenty nineteen, gave us and other franchises the opportunity to aggressively pursue growth internationally, and we've been one of the more aggressive teams to do that. So the convergence of all this, on top of being in for the last five Super Bowl if for our last six Super Bowls, and the opportunity to constantly be out there with content is something that we've been very excited about.

Yeah, it's a convergence of the platform that we're on right now. I mean, we have one of the most successful franchises in sport. We have the world converging and consuming content like never before. And then the international program at the NFL, launched back in twenty nineteen, gave us and other franchises the opportunity to aggressively pursue growth internationally, and we've been one of the more aggressive teams to do that. So the convergence of all this, on top of being in for the last five Super Bowl if for our last six Super Bowls, and the opportunity to constantly be out there with content is something that we've been very excited about.

We taken advantage of and we've seen results from.

We taken advantage of and we've seen results from.

So Foolish Cup Studios is something we launched this past week that give us the opportunity to create even more ideas and then distribute that content internationally hopefully.

So Foolish Cup Studios is something we launched this past week that give us the opportunity to create even more ideas and then distribute that content internationally hopefully.

All Right, So Mark, obviously a chance to create more content.

All Right, So Mark, obviously a chance to create more content.

Let's be honest, this is Bluebirk. It's a chance to create more revenue.

Let's be honest, this is Bluebirk. It's a chance to create more revenue.

When you're this successful on the field, walk us through what it means to the top line, the bottom line of your team to be consistently in the big game.

When you're this successful on the field, walk us through what it means to the top line, the bottom line of your team to be consistently in the big game.

And you know, now going for your third straight win, what does it do for your business?

And you know, now going for your third straight win, what does it do for your business?

Yeah, I think that's a fair question given the audience here today.

Yeah, I think that's a fair question given the audience here today.

I think that when you look at our business, we are on a platform we have never been on as a franchise before, and so we look at that as opportunity. What can we do in this platform to take advantage of this time to maximize the platform. So top line, bottom line is growing brand value first and foremost, and then everything that sort of comes off of that. And we are very successful in Germany after investing in there over the last four years. We're the number one team from brand value in Germany. We have the most revenue from a sponsorship base in Germany. We're looking to do that again and again and again as many as many times as we can. The opportunity in the platform that I speak of is the international market. So you know, as we grow, we now have the ability to grow internationally and that's really the focus.

I think that when you look at our business, we are on a platform we have never been on as a franchise before, and so we look at that as opportunity. What can we do in this platform to take advantage of this time to maximize the platform. So top line, bottom line is growing brand value first and foremost, and then everything that sort of comes off of that. And we are very successful in Germany after investing in there over the last four years. We're the number one team from brand value in Germany. We have the most revenue from a sponsorship base in Germany. We're looking to do that again and again and again as many as many times as we can. The opportunity in the platform that I speak of is the international market. So you know, as we grow, we now have the ability to grow internationally and that's really the focus.

And so mark part of it is growing the audience and some of that comes from just showing the games. Also you mentioned the additional content, but also social media has been especially powerful for you guys. You are one of the most followed teams out there. How do you continue to grow that? And there are certain platforms that are working better for you overall.

And so mark part of it is growing the audience and some of that comes from just showing the games. Also you mentioned the additional content, but also social media has been especially powerful for you guys. You are one of the most followed teams out there. How do you continue to grow that? And there are certain platforms that are working better for you overall.

Yeah, So it's a combination of thing.

Yeah, So it's a combination of thing.

It's one the superstars that we have on our team and what they've done with content with Patrick and with Travis with his podcast, and it's sort of dovetailing with that and then using the content that we have. We have a program on YouTube called The Franchise, which is an inside look at our team, where the first National Football League team to have over a million subscribers on YouTube. Where the second sports franchise in America behind the Golden State Warriors to do that. So those are the platforms that I'm talking about that you have to have the content to be able to take advantage of that. So we have a production studio in house that does the Franchise show. Now we've launched a production studio that will be more out of house to really look at partnerships around that.

It's one the superstars that we have on our team and what they've done with content with Patrick and with Travis with his podcast, and it's sort of dovetailing with that and then using the content that we have. We have a program on YouTube called The Franchise, which is an inside look at our team, where the first National Football League team to have over a million subscribers on YouTube. Where the second sports franchise in America behind the Golden State Warriors to do that. So those are the platforms that I'm talking about that you have to have the content to be able to take advantage of that. So we have a production studio in house that does the Franchise show. Now we've launched a production studio that will be more out of house to really look at partnerships around that.

So is it frustrating then with all these plans and this incredible brand, not just in the US but globally to not have as much certainty as you'd like over where you're going to be playing in terms of stadium down the road.

So is it frustrating then with all these plans and this incredible brand, not just in the US but globally to not have as much certainty as you'd like over where you're going to be playing in terms of stadium down the road.

Yeah, So I would take that two different ways.

Yeah, So I would take that two different ways.

One, we want to play more games internationally when we're given the opportunity, because we've seen the value of that and we've seen the.

One, we want to play more games internationally when we're given the opportunity, because we've seen the value of that and we've seen the.

Benefit of that.

Benefit of that.

As it relates to our domestic situation specifically in Kansas City with our stadium, we are pursuing two different options. One is renovation of the iconic Arrowhead Stadium and GHA field and then secondly investigating the opportunity to build a world class dome stadium. Two very different paths, and we have the advantage of having two different states that we can go down those paths on. I think, as I said, on the one hand, it's the iconic nature and how can you make a worldwide bucket list icon of a venue better through renovation? Versus if we build a brand news, state of the art film stadium, we have the opportunity to host even more events, so Super Bowls, Big Twelve Championships, National championships, as well as year round concerts and event.

As it relates to our domestic situation specifically in Kansas City with our stadium, we are pursuing two different options. One is renovation of the iconic Arrowhead Stadium and GHA field and then secondly investigating the opportunity to build a world class dome stadium. Two very different paths, and we have the advantage of having two different states that we can go down those paths on. I think, as I said, on the one hand, it's the iconic nature and how can you make a worldwide bucket list icon of a venue better through renovation? Versus if we build a brand news, state of the art film stadium, we have the opportunity to host even more events, so Super Bowls, Big Twelve Championships, National championships, as well as year round concerts and event.

So it's an exciting place to be in.

So it's an exciting place to be in.

I will tell you personally, it's a very time consuming place because you're looking at a bunch of different options and you're dealing with politicians on both sides of the state line. They're both excited about the opportunity, and we just got to figure out what's the best thing for this franchise and for our fan base for the next generation.

I will tell you personally, it's a very time consuming place because you're looking at a bunch of different options and you're dealing with politicians on both sides of the state line. They're both excited about the opportunity, and we just got to figure out what's the best thing for this franchise and for our fan base for the next generation.

Yeah, it's doubly.

Yeah, it's doubly.

It's pursuing lots of different paths and kind of seeing where they take you. I wonder if you would ever look to private equity or sell LP stakes to fund the construction of a new stadium.

It's pursuing lots of different paths and kind of seeing where they take you. I wonder if you would ever look to private equity or sell LP stakes to fund the construction of a new stadium.

Well, we have the expert in the building on private equity program. Clark Hut is the chair of our organization. He's also the chair of the finance committee at the National Football League and he was really one of the architects with I think, what are your next guests in putting together other than private equity situation with the NFL, it gives us the opportunity as franchises to pursue that, Clark has said publicly, and I know in dealing with the siblings and the family members, so that's not something we're pursuing it in the present time, but it's good to have the option out there. And we've seen the other teams that take advantage of this opportunity, and.

Well, we have the expert in the building on private equity program. Clark Hut is the chair of our organization. He's also the chair of the finance committee at the National Football League and he was really one of the architects with I think, what are your next guests in putting together other than private equity situation with the NFL, it gives us the opportunity as franchises to pursue that, Clark has said publicly, and I know in dealing with the siblings and the family members, so that's not something we're pursuing it in the present time, but it's good to have the option out there. And we've seen the other teams that take advantage of this opportunity, and.

So what have you learned from that? Mark?

So what have you learned from that? Mark?

I mean, we have seen a number of your counterparts with one of your art rivals, the Buffalo Bills, so you beat to get to this game.

I mean, we have seen a number of your counterparts with one of your art rivals, the Buffalo Bills, so you beat to get to this game.

You know, they took advantage of selling a stake.

You know, they took advantage of selling a stake.

They may use it most likely to build a new stadium or to upgrade their facilities. What are the learnings that you take even if you're not going to partake of it right now.

They may use it most likely to build a new stadium or to upgrade their facilities. What are the learnings that you take even if you're not going to partake of it right now.

Well, first and foremost learnings of seeing them go through the process and seeing just what it takes and how to maximize that process. The second thing I think that this gives you it is true valuations, the ability for you know, the firms that have the ability to capitalize on the private equity piece are true evaluators of value. You know, they have to return to their shareholders. So they're investing in these teams and pieces of the teams in a very structured and a very critical way of exactly what the value is so they can see you return. I think just the first few that have done have been really positive signs for the NFL and for the individual franchise that have taken advantage of that.

Well, first and foremost learnings of seeing them go through the process and seeing just what it takes and how to maximize that process. The second thing I think that this gives you it is true valuations, the ability for you know, the firms that have the ability to capitalize on the private equity piece are true evaluators of value. You know, they have to return to their shareholders. So they're investing in these teams and pieces of the teams in a very structured and a very critical way of exactly what the value is so they can see you return. I think just the first few that have done have been really positive signs for the NFL and for the individual franchise that have taken advantage of that.

All Right, So you went exactly where I wanted you to go, Mark, which is valuations.

All Right, So you went exactly where I wanted you to go, Mark, which is valuations.

You worked on the league side. You work for a little team called the Philadelphia.

You worked on the league side. You work for a little team called the Philadelphia.

Eagles for a few years before you got to your current home in Kansas City. You look at these valuations since you were a guy coming up in this league.

Eagles for a few years before you got to your current home in Kansas City. You look at these valuations since you were a guy coming up in this league.

I mean, is it mind blowing to you?

I mean, is it mind blowing to you?

Yeah, it's mind blowing on the NFL side, But I know the NFL side so well that I can sit here and tell you that the valuations are solid and you look at the growth of this game and look at the opportunities that are in our future. I'm a big believer obviously in the National Football League and the power of the NFL. I think it sort of spreads across sports though, when you look at the valuations of NWSL and NBA, Major League Baseball MLS across the field as well as you know, properties like the premier lacross league. The ability to sort of look at these as true investment opportunities and see the growth that sports provides, you know, there's no better appointment viewing and frankly from a rating standpoint, no better viewing than the National Football League. Well, how do other sports match up against them? And then how do they continue to grow that mark?

Yeah, it's mind blowing on the NFL side, But I know the NFL side so well that I can sit here and tell you that the valuations are solid and you look at the growth of this game and look at the opportunities that are in our future. I'm a big believer obviously in the National Football League and the power of the NFL. I think it sort of spreads across sports though, when you look at the valuations of NWSL and NBA, Major League Baseball MLS across the field as well as you know, properties like the premier lacross league. The ability to sort of look at these as true investment opportunities and see the growth that sports provides, you know, there's no better appointment viewing and frankly from a rating standpoint, no better viewing than the National Football League. Well, how do other sports match up against them? And then how do they continue to grow that mark?

Before we let you go, I did want to get your thoughts on one thing. Roger Goodell, the commissioner of the NFL, with the backing of team owners, is standing by the NFL's diversity initiatives even as we've seen some moves on the federal side. Otherwise, as a head of a high profile organization, what are you hearing from your employees, from your customers, from your partners on this front.

Before we let you go, I did want to get your thoughts on one thing. Roger Goodell, the commissioner of the NFL, with the backing of team owners, is standing by the NFL's diversity initiatives even as we've seen some moves on the federal side. Otherwise, as a head of a high profile organization, what are you hearing from your employees, from your customers, from your partners on this front.

Yeah, I think as administrations change, you're going to have change.

Yeah, I think as administrations change, you're going to have change.

We're very proud of our policies.

We're very proud of our policies.

We're very proud of what we've implemented at the Kansas City Chiefs. It's something that we take very seriously. I was asked this question multiple times today and I think, you know, i'd point to even our most recent higher people talk about and know about the Rooney Rule and all that it's done and the process behind that. I think not everyone is aware of, you know, the impact it has across the entire business. So we just had a very significant hire on our communications team, and we went through a very inclusive and diverse slate of candidates. We wanted to see all the talent that was out there before we made our decision.

We're very proud of what we've implemented at the Kansas City Chiefs. It's something that we take very seriously. I was asked this question multiple times today and I think, you know, i'd point to even our most recent higher people talk about and know about the Rooney Rule and all that it's done and the process behind that. I think not everyone is aware of, you know, the impact it has across the entire business. So we just had a very significant hire on our communications team, and we went through a very inclusive and diverse slate of candidates. We wanted to see all the talent that was out there before we made our decision.

So we're proud of our policies.

So we're proud of our policies.

And we continue to sort of lean on those to have the best possible employee base in the National Football League.

And we continue to sort of lean on those to have the best possible employee base in the National Football League.

All Right, Mark Donovan, a pleasure speaking with you. Good luck to you, President of the Kansas City Chiefs, Mark Donovan, I love, love, love the fact that you brought up he was at the Eagles for about six seasons before he moved to Kansas City.

All Right, Mark Donovan, a pleasure speaking with you. Good luck to you, President of the Kansas City Chiefs, Mark Donovan, I love, love, love the fact that you brought up he was at the Eagles for about six seasons before he moved to Kansas City.

So maybe, you know, whatever happens, he'll be okay.

So maybe, you know, whatever happens, he'll be okay.

Maybe, but I think he's pretty diehard Chiefs at this way. I mean, it is amazing though to think about the you know, you know, part of business is the personnel, right, and so this is a guy who ran the business side. Let's not forget the guy who's running the on field side for the Kansas City Chiefs. Yes, Andy Reid once coached the Philadelphia Eagles.

Maybe, but I think he's pretty diehard Chiefs at this way. I mean, it is amazing though to think about the you know, you know, part of business is the personnel, right, and so this is a guy who ran the business side. Let's not forget the guy who's running the on field side for the Kansas City Chiefs. Yes, Andy Reid once coached the Philadelphia Eagles.

I mean this is a really tight knit league.

I mean this is a really tight knit league.

I mean it's part of what is driving exactly what Mark was talking about. There, These massive valuations. These are very smart business people. You and I talk about this all the time. This is a juggernaut. It is a global juggernaut. Amazing to me how much he really leaned into the international side and absolutely rest of their being there.

I mean it's part of what is driving exactly what Mark was talking about. There, These massive valuations. These are very smart business people. You and I talk about this all the time. This is a juggernaut. It is a global juggernaut. Amazing to me how much he really leaned into the international side and absolutely rest of their being there.

Right anytime you go abroad you look at how many people are wearing say Kansas City hats or Kansas City jerseys.

Right anytime you go abroad you look at how many people are wearing say Kansas City hats or Kansas City jerseys.

I mean, that's a big part of it.

I mean, that's a big part of it.

They've got to monetize off of that, you know, tap into that all right, Coming up, the potential for an expanded NFL season.

They've got to monetize off of that, you know, tap into that all right, Coming up, the potential for an expanded NFL season.

If we continue to focus on the safety, I think eighteen is a potential.

If we continue to focus on the safety, I think eighteen is a potential.

We're going to get the flip side of that with Lloyd Howell, Junior, head of the NFL Players Association, this is the clothes on Bloomberg.

We're going to get the flip side of that with Lloyd Howell, Junior, head of the NFL Players Association, this is the clothes on Bloomberg.

If we continue to focus on the safety, I think eighteen is a potential. And as you know, we would take a preseason game away, so we would keep within that twenty game framework. We actually started fourteen and six preseasons, we went to sixteen and four and now seventeen and three, so eighteen and two is a logical step, but we would only do that with the players.

If we continue to focus on the safety, I think eighteen is a potential. And as you know, we would take a preseason game away, so we would keep within that twenty game framework. We actually started fourteen and six preseasons, we went to sixteen and four and now seventeen and three, so eighteen and two is a logical step, but we would only do that with the players.

That was Roger Goodell, the NFL Commissioner, talking with David Rubinstein on the potential for an expanded season, but the NFL Players Association is pushing back, the head of the association, Lloyd Howell Junior, saying no one wants to play an eighteenth game.

That was Roger Goodell, the NFL Commissioner, talking with David Rubinstein on the potential for an expanded season, but the NFL Players Association is pushing back, the head of the association, Lloyd Howell Junior, saying no one wants to play an eighteenth game.

I'm pleased now to say we're joined by the man himself, Lloyd Howell Junior.

I'm pleased now to say we're joined by the man himself, Lloyd Howell Junior.

Lloyd, it's good to speak with you, and I know that you just heard the clip we played there. Your members oppose eighteen games, yet you heard Roger Goodell speaking about it as if it were a formality.

Lloyd, it's good to speak with you, and I know that you just heard the clip we played there. Your members oppose eighteen games, yet you heard Roger Goodell speaking about it as if it were a formality.

Why do you think that is?

Why do you think that is?

Oh, I think our membership completely appreciates what the opportunity would be for the economics in the current all revenue split. On paper, the academics would say, yeah, just keep adding additional games. But where I believe Roger and I do agree is the science has to support the health and welfare of the players instead of just adding more games for financial reasons. And that is still a big question mark. We need to know more about recovery. We need to know what's the proper amount of time nutritional issues for recovery as opposed to just adding another game. The other dynamic is what's the complexion of the eighteen potential eighteen game season. I think the league has had a lot of commentary about wanting to do more international games. My previous life traveling around the world, not being a professional football player, it takes a moment to recover. It can be depending how far away you go, even longer. So it's not just the length of the season, it's also well, how many games would be overseas and how far away, what's the recovery time, what's the structure of the league looks like, and then ultimately what are the finances that would benefit our membership.

Oh, I think our membership completely appreciates what the opportunity would be for the economics in the current all revenue split. On paper, the academics would say, yeah, just keep adding additional games. But where I believe Roger and I do agree is the science has to support the health and welfare of the players instead of just adding more games for financial reasons. And that is still a big question mark. We need to know more about recovery. We need to know what's the proper amount of time nutritional issues for recovery as opposed to just adding another game. The other dynamic is what's the complexion of the eighteen potential eighteen game season. I think the league has had a lot of commentary about wanting to do more international games. My previous life traveling around the world, not being a professional football player, it takes a moment to recover. It can be depending how far away you go, even longer. So it's not just the length of the season, it's also well, how many games would be overseas and how far away, what's the recovery time, what's the structure of the league looks like, and then ultimately what are the finances that would benefit our membership.

So the NFL has announced games in Ireland in Australia so far. What has been the player's single biggest concern about international travel? What have you gathered from them?

So the NFL has announced games in Ireland in Australia so far. What has been the player's single biggest concern about international travel? What have you gathered from them?

It comes in different dimensions. There's the sort of logistics of business travel, like size of plane, you know, how large are the seats, where are we staying once we get to the location? How close so far away is it from the venue? You know, those are sort of what I would describe business travel issues. But then I think more importantly it's what's the recovery time? Do I have a bye week after going overseas or am I expected to play you know, the next Sunday or Thursday. So there are lots of different dynamics that hang off of just playing overseas, and the least of which how many different time zones and you know, what's that going to look like when I when I returned to home. So in one sense, there are logistics of travel. Another sense, it's recovery. Another sense it's you know, how do you include the players as a part of any potential expansions The league has an objective around.

It comes in different dimensions. There's the sort of logistics of business travel, like size of plane, you know, how large are the seats, where are we staying once we get to the location? How close so far away is it from the venue? You know, those are sort of what I would describe business travel issues. But then I think more importantly it's what's the recovery time? Do I have a bye week after going overseas or am I expected to play you know, the next Sunday or Thursday. So there are lots of different dynamics that hang off of just playing overseas, and the least of which how many different time zones and you know, what's that going to look like when I when I returned to home. So in one sense, there are logistics of travel. Another sense, it's recovery. Another sense it's you know, how do you include the players as a part of any potential expansions The league has an objective around.

Lloyd, I wanted to talk about a different aspect of the economics of the NFL. You know, we've had so much talk about new money coming in institutional capital. We just talked about that with Mark Donovan over at the Kansas City Chiefs. You worked at Goldman Sachs, you worked at Buzzell, and you understand this analysis as well as anyone the shared economics of this league. What's the best way for the players to continue to be partners and economic partners? Does that entail being equity partners?

Lloyd, I wanted to talk about a different aspect of the economics of the NFL. You know, we've had so much talk about new money coming in institutional capital. We just talked about that with Mark Donovan over at the Kansas City Chiefs. You worked at Goldman Sachs, you worked at Buzzell, and you understand this analysis as well as anyone the shared economics of this league. What's the best way for the players to continue to be partners and economic partners? Does that entail being equity partners?

It could?

It could?

I think there are more homework needs to be done, I think, rightfully, So there's sensitivity around would this investment create any sort of conflicts of interest or would it go through an into mediary where you have an arm's length arrangement where you know that their capital can be put to use and the integrity of the game isn't compromised in any kind of way. So there are details that need to be worked out. But with the abundance of capital, given the attractiveness of the investment. On your last interview you highlighted, you know, franchise valuations, the valuation of the Shield, it's doing very well, and as a part of that, why not have your workforce participate in that accretion. And I think it makes all the sense in the world for that to be permissible. But the details of it have to be worked out.

I think there are more homework needs to be done, I think, rightfully, So there's sensitivity around would this investment create any sort of conflicts of interest or would it go through an into mediary where you have an arm's length arrangement where you know that their capital can be put to use and the integrity of the game isn't compromised in any kind of way. So there are details that need to be worked out. But with the abundance of capital, given the attractiveness of the investment. On your last interview you highlighted, you know, franchise valuations, the valuation of the Shield, it's doing very well, and as a part of that, why not have your workforce participate in that accretion. And I think it makes all the sense in the world for that to be permissible. But the details of it have to be worked out.

So is there a world where you and that sort of an FLPA sponsored fund that then you know, willing players or enthusiastic players could invest into, and then essentially a private equity fund that invest on behalf of the players.

So is there a world where you and that sort of an FLPA sponsored fund that then you know, willing players or enthusiastic players could invest into, and then essentially a private equity fund that invest on behalf of the players.

For sure.

For sure.

I mean there are probably several obvious schemes where that could work. Certainly, our membership has more of an equity mindset than ever. Maybe that's due to the introduction of nil. Maybe that's how they're coming into the league. It's a little bit different than in previous generations. So they themselves appreciate what private equity means, they appreciate what investment means, and they would like the opportunity to participate in that accretion of the game they love and the teams they played for.

I mean there are probably several obvious schemes where that could work. Certainly, our membership has more of an equity mindset than ever. Maybe that's due to the introduction of nil. Maybe that's how they're coming into the league. It's a little bit different than in previous generations. So they themselves appreciate what private equity means, they appreciate what investment means, and they would like the opportunity to participate in that accretion of the game they love and the teams they played for.

I mean, getting equity you would go a long way. But we go back to the idea that to really meet the demand eighteen games a season, more international games overseas, all that takes a physical toll.

I mean, getting equity you would go a long way. But we go back to the idea that to really meet the demand eighteen games a season, more international games overseas, all that takes a physical toll.

I'm curious whether.

I'm curious whether.

I'm curious whether there's an idea that you know, maybe the players need to concede on roster's being expanded. Should each team have more players than what they have right now so that the player's physical health can be spared.

I'm curious whether there's an idea that you know, maybe the players need to concede on roster's being expanded. Should each team have more players than what they have right now so that the player's physical health can be spared.

Yeah, I mean you're certainly raising dimensions that once you know, we open up the CBA and we get into it would need to be put on the table. So when I said, hey, I haven't talked to a player who you know, wants to play an eighteenth game, that's in the absence of all these other dimensions that need to be addressed. You know, recovery economics, you know, their health and wellness and we're just not there. So it's just a human reaction that if I say, hey, do you want to do more with no change, and they'll go like.

Yeah, I mean you're certainly raising dimensions that once you know, we open up the CBA and we get into it would need to be put on the table. So when I said, hey, I haven't talked to a player who you know, wants to play an eighteenth game, that's in the absence of all these other dimensions that need to be addressed. You know, recovery economics, you know, their health and wellness and we're just not there. So it's just a human reaction that if I say, hey, do you want to do more with no change, and they'll go like.

No, I don't want to do that.

No, I don't want to do that.

And so here we are to all the dimensions you you put out there that would need to be addressed, and that's just not a snap of the fingers, and we get to agreement. Yeah, get to agreement, just depending on how those other dimensions get adjudicated.

And so here we are to all the dimensions you you put out there that would need to be addressed, and that's just not a snap of the fingers, and we get to agreement. Yeah, get to agreement, just depending on how those other dimensions get adjudicated.

All right, good stuff, Lloyd, really appreciate your joining us today. Thank you so much for the thoughtful responses. Lloyd Howell Junior is head of the NFL Players Association. Really important questions that need to be asked, and certainly you know he has a difficult job of trying to get everyone non consensus.

All right, good stuff, Lloyd, really appreciate your joining us today. Thank you so much for the thoughtful responses. Lloyd Howell Junior is head of the NFL Players Association. Really important questions that need to be asked, and certainly you know he has a difficult job of trying to get everyone non consensus.

Well, and what a fascinating moment for these players, right, I mean, the world has really come to them in a lot of ways.

Well, and what a fascinating moment for these players, right, I mean, the world has really come to them in a lot of ways.

They have a fascinating model.

They have a fascinating model.

I think in the NBA, where the players really have I would argue a stronger voice in really how the league is run. You know, this is a new head of the relatively new head of the NFLPA. So interesting it comes from a Wall Street and the consulting background. Yes, very different from his predecessor d. Smith, and so interesting to see what the voice looks like. I love the idea of players investing in the league.

I think in the NBA, where the players really have I would argue a stronger voice in really how the league is run. You know, this is a new head of the relatively new head of the NFLPA. So interesting it comes from a Wall Street and the consulting background. Yes, very different from his predecessor d. Smith, and so interesting to see what the voice looks like. I love the idea of players investing in the league.

You see it in other leagues.

You see it in other leagues.

And the NFL is often the last to come, but when they do, they come big.

And the NFL is often the last to come, but when they do, they come big.

No, that's a great point, but I think they would just as quickly want to get something like guaranteed contracts, which are rarity in the NFL and which are basically default in the NBA and the MLB.

No, that's a great point, but I think they would just as quickly want to get something like guaranteed contracts, which are rarity in the NFL and which are basically default in the NBA and the MLB.

Well, and also really important to remember in the NFL, the average career is about three and a half years, and so the money needs to be there and be there with a certain level of certainty you're exactly right, and it needs to be their longer term, and so having a longer term investment in the teams or in the league may be that much more important the NFL.

Well, and also really important to remember in the NFL, the average career is about three and a half years, and so the money needs to be there and be there with a certain level of certainty you're exactly right, and it needs to be their longer term, and so having a longer term investment in the teams or in the league may be that much more important the NFL.

Absolutely to both the teams and the players themselves.

Absolutely to both the teams and the players themselves.

Let's check in with our colleague, who is at the Super Bowl, who is in New Orleans, Because much of the country and for the world and the world for that matter, is excited to be at the game or watching the Big.

Let's check in with our colleague, who is at the Super Bowl, who is in New Orleans, Because much of the country and for the world and the world for that matter, is excited to be at the game or watching the Big.

Game on Sunday.

Game on Sunday.

For residents of New Orleans, though it does mean lots of revenue streams will be flowing into the Big Easy.

For residents of New Orleans, though it does mean lots of revenue streams will be flowing into the Big Easy.

Let's check in with Randall.

Let's check in with Randall.

Williams, Bloomberg News US sports business reporter. He is in the city and he joins US now with a bit more color. We were joking around about whether bank CEOs show up there or not. But you've been there all week and you've seen kind of the flow and the tide of people coming in.

Williams, Bloomberg News US sports business reporter. He is in the city and he joins US now with a bit more color. We were joking around about whether bank CEOs show up there or not. But you've been there all week and you've seen kind of the flow and the tide of people coming in.

There's also a lot of security on.

There's also a lot of security on.

The ground as well, because you had the terrorist attack on New Your's Eve, the reported terrorist attack or what people are calling terrorist attack, as well as President Trump scheduled to arrive for the Big Game as well.

The ground as well, because you had the terrorist attack on New Your's Eve, the reported terrorist attack or what people are calling terrorist attack, as well as President Trump scheduled to arrive for the Big Game as well.

Yeah, there is more security than I've ever seen at a Super Bowl. They have the popular streets like Bourbon Street blocked off. There's military vehicles that I only see in movies out on these streets. Like it's pretty incredible. And you know, President Trump coming in town is only going to heighten that. The NFL is already preparing for it. It'll be really interesting. I'll probably be walking back to my hotel after the game, all right.

Yeah, there is more security than I've ever seen at a Super Bowl. They have the popular streets like Bourbon Street blocked off. There's military vehicles that I only see in movies out on these streets. Like it's pretty incredible. And you know, President Trump coming in town is only going to heighten that. The NFL is already preparing for it. It'll be really interesting. I'll probably be walking back to my hotel after the game, all right.

So, Randall, I have seen you at these events you are working the rooms like nobody else out there.

So, Randall, I have seen you at these events you are working the rooms like nobody else out there.

You're talking to deal maker.

You're talking to deal maker.

I appreciate, we know how many deals are getting done, Like what's the chatter, what are people talking about? You've been covering the private equity deals, Like what's top.

I appreciate, we know how many deals are getting done, Like what's the chatter, what are people talking about? You've been covering the private equity deals, Like what's top.

Of mind for the business folks there this week?

Of mind for the business folks there this week?

Well, you just talked to Lloyd and I think it was really interesting being at Roger Goodell's press conference on Monday. There's a lot of talk about this eighteen game season, sixteen international games, and I ask Goodell if he would sell an international package and he said yes. He even mentioned Netflix by name, so to hear him say a eighteen game, sixteen game international package. Then you go to Lloyd Howe's press conference from the NFLPA and for him to say no one wants an eighteen game season. Then I talked to Jon Robinson and Atlanta Falcons running back and he says, you know, I'd love to play eighteen games. So there's a lot of thoughts around this eighteen game season. It's not collected collective bargaining time yet, but it sounds like it's going to be a battle, or they're going to need to be. Roger Goodell's going to need to need to do some convincing.

Well, you just talked to Lloyd and I think it was really interesting being at Roger Goodell's press conference on Monday. There's a lot of talk about this eighteen game season, sixteen international games, and I ask Goodell if he would sell an international package and he said yes. He even mentioned Netflix by name, so to hear him say a eighteen game, sixteen game international package. Then you go to Lloyd Howe's press conference from the NFLPA and for him to say no one wants an eighteen game season. Then I talked to Jon Robinson and Atlanta Falcons running back and he says, you know, I'd love to play eighteen games. So there's a lot of thoughts around this eighteen game season. It's not collected collective bargaining time yet, but it sounds like it's going to be a battle, or they're going to need to be. Roger Goodell's going to need to need to do some convincing.

He's going to need to Okay, well, we'll of course look to your reporting to hear what happens there.

He's going to need to Okay, well, we'll of course look to your reporting to hear what happens there.

Randall.

Randall.

Your reporting also featured the Super Bowl halftime show because for a lot of people who aren't Football Lands fans, that is where the action is and Rock Nation, jay Z's company has actually made the halftime show a good thing again, something cool, something to talk about. For a couple of years, it was kind of like an afterthought. People went to the bathroom during the halftime show so they could get ready for the third quarter.

Your reporting also featured the Super Bowl halftime show because for a lot of people who aren't Football Lands fans, that is where the action is and Rock Nation, jay Z's company has actually made the halftime show a good thing again, something cool, something to talk about. For a couple of years, it was kind of like an afterthought. People went to the bathroom during the halftime show so they could get ready for the third quarter.

Yeah, Rock Nation took over things and it's cultural relevance is higher than it's ever been. Usher had the most watched halftime show ever. Rihanna had a good halftime show. And so when you think of the super Bowl and the NFL really now the most grand event the super Bowl, people are tuning in for the artists too, and the artists see that. I think Usher had a five hundred and fifty percent increase on Spotify. I'm sure Kendrick will see a similar thing. And the artists are using these platforms to drop music to make announcements. I think Usher released an album, and Rihanna announced she was pregnant, So we'll see what Kendrick does on Sunday.

Yeah, Rock Nation took over things and it's cultural relevance is higher than it's ever been. Usher had the most watched halftime show ever. Rihanna had a good halftime show. And so when you think of the super Bowl and the NFL really now the most grand event the super Bowl, people are tuning in for the artists too, and the artists see that. I think Usher had a five hundred and fifty percent increase on Spotify. I'm sure Kendrick will see a similar thing. And the artists are using these platforms to drop music to make announcements. I think Usher released an album, and Rihanna announced she was pregnant, So we'll see what Kendrick does on Sunday.

All right, good stuff, Bloomberg's Randall Williams really appreciate you and of course we'll catch it back when you were back in New York after the Big Game.

All right, good stuff, Bloomberg's Randall Williams really appreciate you and of course we'll catch it back when you were back in New York after the Big Game.

Absolutely, thank you for having me.

Absolutely, thank you for having me.

All right.

All right.

One of the ways yours can tune in to watch the Big Game is through two B, the streaming service will be hiring the Super Bowl halftime Show and ads live and for free. This is a major milestone for the ad supported streaming service. Joining us now to discuss this is Angeli sud the CEO of to B Angulie.

One of the ways yours can tune in to watch the Big Game is through two B, the streaming service will be hiring the Super Bowl halftime Show and ads live and for free. This is a major milestone for the ad supported streaming service. Joining us now to discuss this is Angeli sud the CEO of to B Angulie.

Good to speak with you.

Good to speak with you.

Tell us a little bit more about how this deal came together where you are now airing the Super Bowl for free.

Tell us a little bit more about how this deal came together where you are now airing the Super Bowl for free.

Hi, it's Scarlett. It's great to be in New Orleans.

Hi, it's Scarlett. It's great to be in New Orleans.

We're very excited about Sunday Box is doing a special takeover of to B on game day. Americans will be able to tune in to the game, the pregame show, the halftime show, the trophy ceremony, all pre live in four K through to B. And the reason that we're doing this is because we want to broaden and expand the reach of America's biggest sporting event and a.

We're very excited about Sunday Box is doing a special takeover of to B on game day. Americans will be able to tune in to the game, the pregame show, the halftime show, the trophy ceremony, all pre live in four K through to B. And the reason that we're doing this is because we want to broaden and expand the reach of America's biggest sporting event and a.

Cultural moment to many more people.

Cultural moment to many more people.

The majority of two b's userbase, we have nearly one hundred million monthly active users, the majority or Gen Z and millennials, and the majority aren't subscribed to cable. So this is just a really great, unique opportunity to bring the game to all of those folks who maybe aren't die hard football fans, maybe are more interested in the commercial and the halftime show, and so we're very excited. We're also going to be doing an exclusive red carpet only on to be before the game, where you'll be able to check out the fashion and celebrity around the game and even shop looks from your phone.

The majority of two b's userbase, we have nearly one hundred million monthly active users, the majority or Gen Z and millennials, and the majority aren't subscribed to cable. So this is just a really great, unique opportunity to bring the game to all of those folks who maybe aren't die hard football fans, maybe are more interested in the commercial and the halftime show, and so we're very excited. We're also going to be doing an exclusive red carpet only on to be before the game, where you'll be able to check out the fashion and celebrity around the game and even shop looks from your phone.

Okay, so you are appealing to the cored nevers that may not be die hard sports fans. I'm sure. Also part of this is to increase your user base. You have about ninety seven million monthly active users. What to anticipate that to go to to rise to once you host, once you stream the Super Bowl.

Okay, so you are appealing to the cored nevers that may not be die hard sports fans. I'm sure. Also part of this is to increase your user base. You have about ninety seven million monthly active users. What to anticipate that to go to to rise to once you host, once you stream the Super Bowl.

Look, I think right now our goal is to deliver delight and a great experience to as many Americans as we can. But there's no questions, Scarlet, this is a great opportunity to introduce to the value proposition to more of America. Yes, we have nearly one hundred million monthly active users, but there are a lot of Americans that don't know that to B is one hundred percent free and that we have the world's largest collection of premium movies and TV series. So our goal is absolutely to introduce more people to that offering and then ultimately to engage them and have them be watching lots of TV in the future.

Look, I think right now our goal is to deliver delight and a great experience to as many Americans as we can. But there's no questions, Scarlet, this is a great opportunity to introduce to the value proposition to more of America. Yes, we have nearly one hundred million monthly active users, but there are a lot of Americans that don't know that to B is one hundred percent free and that we have the world's largest collection of premium movies and TV series. So our goal is absolutely to introduce more people to that offering and then ultimately to engage them and have them be watching lots of TV in the future.

And so we know that the Super Bowl is I mean, it's called the Big Game for a reason. It literally is the most popular thing to consume to watch on TV. You know, seems like an antiquated things to say, just to watch. What does this tell us about your future investment and your ongoing investment in sports? This is clearly something that captures everyone's imagination, you know, from the diehard fans to the sort of culturally interested as you alluded to. So what's the playbook from here for to B when it comes to sports?

And so we know that the Super Bowl is I mean, it's called the Big Game for a reason. It literally is the most popular thing to consume to watch on TV. You know, seems like an antiquated things to say, just to watch. What does this tell us about your future investment and your ongoing investment in sports? This is clearly something that captures everyone's imagination, you know, from the diehard fans to the sort of culturally interested as you alluded to. So what's the playbook from here for to B when it comes to sports?

So to be is a free ad support and streaming service, and what you'll see us do is going to be very different from others. Where we're most interested is how can we tell stories.

So to be is a free ad support and streaming service, and what you'll see us do is going to be very different from others. Where we're most interested is how can we tell stories.

Around where sports meets culture?

Around where sports meets culture?

Super Bowl being a great example of sports and culture, but you will see us invest in a lot of other things that sort of do that. Examples include a talk show that we have on TV right now with Coach Prime Deone Sanders talking more about culture and what's happening in America. We had our highest performing, most watched title on TV ever recently and it's a young adult through romance movie about a football player that's based on a Watpad novel and stars a TikTok influencer.

Super Bowl being a great example of sports and culture, but you will see us invest in a lot of other things that sort of do that. Examples include a talk show that we have on TV right now with Coach Prime Deone Sanders talking more about culture and what's happening in America. We had our highest performing, most watched title on TV ever recently and it's a young adult through romance movie about a football player that's based on a Watpad novel and stars a TikTok influencer.

So you'll just.

So you'll just.

See to be do more and more around sports meets culture storytelling versus the premium.

See to be do more and more around sports meets culture storytelling versus the premium.

Live sports rights, just given that those are.

Live sports rights, just given that those are.

Very expensive and competitive as we all know.

Very expensive and competitive as we all know.

And as you think about doing more in sports, are there things that you do less of in order to make room for sports?

And as you think about doing more in sports, are there things that you do less of in order to make room for sports?

Now?

Now?

I think you know the reality is to be an incredible momentum. We've been growing really quickly, and we continue to invest and do more around the types of content that we put out there, and in general, I think you'll see us just we'll look to do things differently. We'll try new things. But really what's driving that is what are our fans telling us. And again, those fans tend to be cordless, they're younger, they're more diverse, and their tastes are a little bit different, and they're evolving at the speed of TikTok. So I think it will just be a lot more of trying to be have a pulse on what's culturally relevant and then trying to deliver that through the content that we offer.

I think you know the reality is to be an incredible momentum. We've been growing really quickly, and we continue to invest and do more around the types of content that we put out there, and in general, I think you'll see us just we'll look to do things differently. We'll try new things. But really what's driving that is what are our fans telling us. And again, those fans tend to be cordless, they're younger, they're more diverse, and their tastes are a little bit different, and they're evolving at the speed of TikTok. So I think it will just be a lot more of trying to be have a pulse on what's culturally relevant and then trying to deliver that through the content that we offer.

Angelie, really appreciate your joining us. Angrelie sud is CEO of toub, which will be streaming the Super Bowl for free, the ad based streaming service on Sunday, and of course toob is owned by Fox, so it makes sense that they be partnering on this. The question is will the infrastructure be able to handle it? Will be like Flix in the tyson Pal match.

Angelie, really appreciate your joining us. Angrelie sud is CEO of toub, which will be streaming the Super Bowl for free, the ad based streaming service on Sunday, and of course toob is owned by Fox, so it makes sense that they be partnering on this. The question is will the infrastructure be able to handle it? Will be like Flix in the tyson Pal match.

Yeah, I mean this is the big question for these streaming services is like can they handle I mean a huge, massive event like this. I'm fascinated to see who tunes in and then who sticks around to to be right, I mean, what's the conversion rate where we're like, oh, yeah, I sort of like this. I like this take on sports.

Yeah, I mean this is the big question for these streaming services is like can they handle I mean a huge, massive event like this. I'm fascinated to see who tunes in and then who sticks around to to be right, I mean, what's the conversion rate where we're like, oh, yeah, I sort of like this. I like this take on sports.

Yeah, it's going to be my go to place now, all right, It's not just the big game itself. One of the biggest draws of the Super Bowl or the television ads that air, often starring celebrities.

Yeah, it's going to be my go to place now, all right, It's not just the big game itself. One of the biggest draws of the Super Bowl or the television ads that air, often starring celebrities.

Now.

Now.

One of those ad campaigns is backed by the Foundation to Combat Anti Semitism, with former quarterback Tom Brady and rapper Snoop Dogg leading the charge. Their message for viewers is pretty simple, Let's unite against hate in all its forms. Here's part of our conversation with New England Patriots owner Robert Kraft, who is founder of the Foundation to Combat Anti Semitism.

One of those ad campaigns is backed by the Foundation to Combat Anti Semitism, with former quarterback Tom Brady and rapper Snoop Dogg leading the charge. Their message for viewers is pretty simple, Let's unite against hate in all its forms. Here's part of our conversation with New England Patriots owner Robert Kraft, who is founder of the Foundation to Combat Anti Semitism.

The American people are great people. We've found eighty percent of Americans don't understand what's going on in terms of hate building them up in this country, and it's doing it like it's never done before in my lifetime. And why people would hate someone because how they worship God, or what their political feelings are, or what their skin color is. You know, we all our families all came to this country and we're able to live the dream because of the way we accepted everything in America. And I think there's been a growth of hate. We last year at the Super Bowl, we had doctor Clarence Jones, who wrote Martin Luther King's I Have a Dream speech, and his basic message was that silence from people who see inappropriate behavior is the worst enemy of Americans. And we preached that message, and now we're asking people to re evaluate why they hate. You know, we're born with empathy and love, and hate is learned, and it's so dysfunctional to what's great for America. You know, in twenty nineteen, I started this foundation because after seeing Charlotteville in the Tree Alive, I saw signs of what was going on in Germany in the thirties. Yeah, and I want a repeat of the forties.

The American people are great people. We've found eighty percent of Americans don't understand what's going on in terms of hate building them up in this country, and it's doing it like it's never done before in my lifetime. And why people would hate someone because how they worship God, or what their political feelings are, or what their skin color is. You know, we all our families all came to this country and we're able to live the dream because of the way we accepted everything in America. And I think there's been a growth of hate. We last year at the Super Bowl, we had doctor Clarence Jones, who wrote Martin Luther King's I Have a Dream speech, and his basic message was that silence from people who see inappropriate behavior is the worst enemy of Americans. And we preached that message, and now we're asking people to re evaluate why they hate. You know, we're born with empathy and love, and hate is learned, and it's so dysfunctional to what's great for America. You know, in twenty nineteen, I started this foundation because after seeing Charlotteville in the Tree Alive, I saw signs of what was going on in Germany in the thirties. Yeah, and I want a repeat of the forties.

The two folks are featured in that ad. One Tom Brady of course, who you have a long standing relationship with, and Snoop Dogg of course, who has a long standing relationship with Tom Brady. What was their reaction when you approached them about doing this ad.

The two folks are featured in that ad. One Tom Brady of course, who you have a long standing relationship with, and Snoop Dogg of course, who has a long standing relationship with Tom Brady. What was their reaction when you approached them about doing this ad.

Well, you probably wouldn't believe it, but I've had a relationship with Snoop for thirty years and you know when I called him, you know, he just said, hey, brother, I'm in for preaching love. Whatever we can do to stop this paid count me in one hundred percent and that really, you know, people wouldn't think we have that connection and have worked together and other things. And then of course Tom Brady is one of a kind in his field and so special and unique and one of the greatest human beings on the planet for him to be willing to speak out as well, and he liked the idea of the two of them from different backgrounds speaking about what was good for the American people and all people.

Well, you probably wouldn't believe it, but I've had a relationship with Snoop for thirty years and you know when I called him, you know, he just said, hey, brother, I'm in for preaching love. Whatever we can do to stop this paid count me in one hundred percent and that really, you know, people wouldn't think we have that connection and have worked together and other things. And then of course Tom Brady is one of a kind in his field and so special and unique and one of the greatest human beings on the planet for him to be willing to speak out as well, and he liked the idea of the two of them from different backgrounds speaking about what was good for the American people and all people.

Absolutely, Robert, I'm curious how you plan to measure the effectiveness of this ad campaign on Super Bowl Sunday and of course during the week leading up to it and other efforts to amplify the cause.

Absolutely, Robert, I'm curious how you plan to measure the effectiveness of this ad campaign on Super Bowl Sunday and of course during the week leading up to it and other efforts to amplify the cause.

You're abled obviously to track views, but beyond that, how are you measuring the impact.

You're abled obviously to track views, but beyond that, how are you measuring the impact.

Well, we have a very scientific way of an interview process where it's over eight thousand people random selected from our group and they educate us in terms of these are people who we've had no contact with. It's done very scientifically, and what we learned from that is how we want to proceed to try to continue to educate the American population.

Well, we have a very scientific way of an interview process where it's over eight thousand people random selected from our group and they educate us in terms of these are people who we've had no contact with. It's done very scientifically, and what we learned from that is how we want to proceed to try to continue to educate the American population.

Given your background with the Patriots, I mean, there has been a lot of talk over the years how sports was kind of one of those you know, unilateral unifiers in this country. You know, of course we all pick our cities and our teams, but at the end of the day, if you go to a stadium or you go to a bar to watch the games, you're probably the most diverse city you're going to see in any sort of stage in your life. And I'm wondering, can it be that again or was that never the case?

Given your background with the Patriots, I mean, there has been a lot of talk over the years how sports was kind of one of those you know, unilateral unifiers in this country. You know, of course we all pick our cities and our teams, but at the end of the day, if you go to a stadium or you go to a bar to watch the games, you're probably the most diverse city you're going to see in any sort of stage in your life. And I'm wondering, can it be that again or was that never the case?

Now?

Now?

I really believe that sports and music other those are the two things that bring people together from all walks of life, all backgrounds. Those of us who have benefited by this country have a responsibility to stand up. And I've had a lot of wonderful people contribute to us who want to be part of the effort because we're just trying to lead and help manage a great group of people that have this on their agenda to fight back and push back against all this.

I really believe that sports and music other those are the two things that bring people together from all walks of life, all backgrounds. Those of us who have benefited by this country have a responsibility to stand up. And I've had a lot of wonderful people contribute to us who want to be part of the effort because we're just trying to lead and help manage a great group of people that have this on their agenda to fight back and push back against all this.

Hate and our thanks again to Robert Kraft for joining us. He's the founder of the Foundation to Combat Anti Semitism. Of course, also the owner of the New England Patriots. And it goes to the point that the NFL has been pretty vocal in terms of talking about anti hate. They had this end racism messaging in the end zone for the last couple of years.

Hate and our thanks again to Robert Kraft for joining us. He's the founder of the Foundation to Combat Anti Semitism. Of course, also the owner of the New England Patriots. And it goes to the point that the NFL has been pretty vocal in terms of talking about anti hate. They had this end racism messaging in the end zone for the last couple of years.

This year they're changing that to choose love. They started doing that the later rounds of the playoffs.

This year they're changing that to choose love. They started doing that the later rounds of the playoffs.

Yeah, it's interesting.

Yeah, it's interesting.

I mean, what you heard Rubber Kraft talk about there, which I think cannot be emphasized enough, is people listen to sports figures and entertainers probably more than anyone, and so the recognition you know, you see Snoop Dogg and Tom Brady, these are two of the most famous and influential people in the world. People pay more attention to the Kansas City Chiefs because Taylor Swift is a big fan, because their boyfriend plays on the team, and you know, you think back to twenty twenty Lebron James coming out the way that he did around certain social issues. They have a platform that, if they use for good, can be extremely influential.

I mean, what you heard Rubber Kraft talk about there, which I think cannot be emphasized enough, is people listen to sports figures and entertainers probably more than anyone, and so the recognition you know, you see Snoop Dogg and Tom Brady, these are two of the most famous and influential people in the world. People pay more attention to the Kansas City Chiefs because Taylor Swift is a big fan, because their boyfriend plays on the team, and you know, you think back to twenty twenty Lebron James coming out the way that he did around certain social issues. They have a platform that, if they use for good, can be extremely influential.

And can be instantaneously effective as well. I mean, people are going to be talking about these ads. In fact, that's why they roll it out. We can advance to kind of build.

And can be instantaneously effective as well. I mean, people are going to be talking about these ads. In fact, that's why they roll it out. We can advance to kind of build.

Up the interest for it totally.

Up the interest for it totally.

All right, Still ahead, We're going to talk about the rising popularity of sports betting with Fanjuel's CEO. Any how, This is the close on Bloomberg. The Super Bowl is traditionally the biggest betting day in the US. Americans are expected to place an estimated one and a half billion dollars in legal wagers on Sunday's matchup between the Kansas City Chiefs and the Philadelphia Eagles. I had the chance to catch up with FanDuel's CEO anyhow, and she told me about how her company is planning to capitalyze off of the fifteen billion dollars sports betting industry.

All right, Still ahead, We're going to talk about the rising popularity of sports betting with Fanjuel's CEO. Any how, This is the close on Bloomberg. The Super Bowl is traditionally the biggest betting day in the US. Americans are expected to place an estimated one and a half billion dollars in legal wagers on Sunday's matchup between the Kansas City Chiefs and the Philadelphia Eagles. I had the chance to catch up with FanDuel's CEO anyhow, and she told me about how her company is planning to capitalyze off of the fifteen billion dollars sports betting industry.

Take a listen.

Take a listen.

The Super Bowl is always the biggest sports betting day of the year, and this year will be no exception at all. From a handle perspective, it's actually pretty even a slight edge towards the underdogs. The Philadelphia Eagles have about fifty two percent of the handle, a bit more skewedid when you look at the beck count. But where the real excitement is is around the player props. Right, You've got Saquon Barkley, who is the odds on favorite for MVP, and of course you know all the usual suspects. My home Jalen Hurts Kelsey for anytime touchdown scores. One of the things that we have at FanDuel this year which we're very excited about, is a new product called Your Way, which is live in all the sports betting markets that we compete in, and it effectively gives consumers unlimited choice and control. So you know, you might go into the fandel app and see Travis Kelcey receiving sixty sixty yards or so, you can toggle that and it'll reprice the market and you can.