Tuma Basa is the Director of Urban Music at YouTube, and previously served as the global programming head for Hip Hop at Spotify, responsible for curating their widely popular playlists including RapCaviar, one of the biggest and most popular playlists with over 9 million followers. Tuma chat’s with Will Lucas about how creatives break through the noise and get noticed, and how artists can gain equity in the new landscape of music and distribution.

Follow Will Lucas on Instagram at @willlucas

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