Can you take a less than average product and make it into an iconic brand?  Sure.  It's happened more than once. But can you do it with the same product twice?  You can if your products initials are PBR!  From a questionable blue ribbon in the early days to the embrace of hipsters in the early 2000s, this episode of Bizography tells the story of Pabst Blue Ribbon from the early days through today.  Cheers!