Can you take a less than average product and make it into an iconic brand?  Sure.  It's happened more than once. But can you do it with the same product twice?  You can if your products initials are PBR!  From a questionable blue ribbon in the early days to the embrace of hipsters in the early 2000s, this episode of Bizography tells the story of Pabst Blue Ribbon from the early days through today.  Cheers!

 Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

<p>Can you take a less than average product and make it into an iconic brand?  Sure.  It's happened more than once. But can you do it with the same product twice?  You can if your products initials are PBR!  From a questionable blue ribbon in the early days to the embrace of hipsters in the early 2000s, this episode of Bizography tells the story of Pabst Blue Ribbon from the early days through today.  Cheers!</p><p> </p> Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com">https://www.iheartpodcastnetwork.com</a>

Whether they’re a current shining star, in the midst of a massive dumpster fire or settling into the dust heap of history, iconic companies all have a past worth knowing. Hosts Dana Barrett and Nick Bean dive into their strange but true stories.

Bizography with Dana Barrett

PBR: So Bad, It's Good? 

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/6fdad0e1-1610-463f-8258-ae33003788c4/transcript

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