Imagine what it takes to run a business that is 107 years old. That's Joel House's new job, as he takes over as president of La Crosse Sign Group, with Paul Fuchsel retiring. House, who's also a new dad, joins to talk about how the company values are still front and center. We discuss the operations of the company, which specializes in custom, electrical, and illuminated signage in Wisconsin. 

You’ll also learn about the challenges and intricacies involved in sign creation, including interpreting sign codes, project management and the importance of customer interaction. House also shares insights into his leadership style, rooted in his Air Force experience, plus his commitment to fostering a supportive and adaptable company culture. 

The episode covers the recent acquisition of Graf Electric and the integration of newer technologies like digital and solar signage. Discover how House balances maintaining core values with innovation to keep the 107-year-old company thriving.

00:00 Introduction to BizCast and La Crosse Sign Company
00:44 Understanding La Crosse Sign's Services and Reach
01:40 The Importance of Signage for Businesses
02:23 Navigating Sign Codes and Community Regulations
06:40 Diverse Signage Solutions and Custom Projects
09:21 Acquisition of Graf Electric and Business Integration
11:41 Joel House's Background and Leadership Philosophy
15:51 History and Ownership of La Crosse Sign Company
17:34 Marketing and Community Connections
18:32 Transitioning Leadership
19:24 Core Values and Company Culture
23:47 Employee Recognition and Support
28:15 Innovations in Signage
30:02 Future Directions and Digital Signage
34:07 Passion for Growth and Success
36:01 Conclusion and Final Thoughts