Joe Ruskey, the owner of Dependable Solutions, an IT company, joins to discuss the latest protections you should have in place for your data. While you think it may not be vulnerable or valuable, imagine what you may have to pay if your photos, health information, or passwords get held hostage. Ruskey talks about how his business has grown, after moving from Chicago to Prairie du Chien, then expanding into La Crosse and now Madison — all by word of mouth. He describes the current environment as the Wild Wild West. The discussion revolves around the growth trajectory of his company, his emphasis on cybersecurity, partnerships, AI, automation, hiring, and the personal journey of realizing the need to delegate. Ruskey also shares his charity work through Rotary service and his goals for the future.