We continue our conversation with Cate Hollowitsch, the chief marker for Nesnah Ventures in La Crosse, discussing how her expertise became a challenge to do a TED Talk, focusing on the theme of self preservation. It’s a fascinating look behind the scenes of what it takes to get on the stage and speak. She provides her journey into speaking, shares insights into the TED Talk application process, the importance of unique ideas, and explores the concept of self-sabotage in corporate settings.