You’re probably familiar with Murad Skincare. But who is the man behind the brand? Dr. Howard Murad moved from Baghdad to New York when he was seven years old. After medical school and a tour as battalion surgeon in Vietnam, he started a dermatology practice—and was one of the first to make the connection between wellness and skin health. This week, Dr. Murad joins Bobbi to share what a lifetime in the industry has taught him: how skincare is healthcare, the surprising way to boost hydration, and the difficult decision to sell his company—but not his legacy.