Boy Smells reinvented the fragrance industry when co-founders and partners Matthew Herman and David Kien started making candles in their kitchen—which don’t just smell and look incredible, but also challenge the gender binary. Now, the cult-favorite brand has branched out into underwear and wearable fragrance. This week, Matthew joins Bobbi to talk about how his fashion background led to Boy Smells, why nontraditional fragrances are a source of inspiration, and how Boy Smells is working to defy the expectations of gender norms—from the scent itself to the signature pink packaging.