INTERVIEW: IS MOTORSPORT GIVEN A BIG ENOUGH PLATFORM IN SOUTH AFRICA?

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LIYEMA LETLAKA, BORN AND PARTIALLY RAISED IN THE EASTERN CAPE, COMPLETED

HER SECONDARY EDUCATION AT ROEDEAN SCHOOL (SA), ONE OF SOUTH AFRICA’S

MOST PRESTIGIOUS INSTITUTIONS, AND LATER PURSUED HER HIGHER EDUCATION

AT A RENOWNED BUSINESS SCHOOL SPECIALIZING IN BRAND LEADERSHIP AND

STRATEGIC MARKETING.

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SHE IS A DYNAMIC LEADER WITH A STRONG BACKGROUND IN BRANDING AND

STRATEGIC COMMUNICATIONS. SHE HOLDS A QUALIFICATION IN STRATEGIC BRAND

COMMUNICATIONS AND BRINGS WITH HER A FRESH PERSPECTIVE AND

FORWARD-THINKING APPROACH THAT ALIGNS PERFECTLY WITH OUR EVOLVING

VISION. WITH A TRACK RECORD OF DELIVERING INNOVATIVE BRAND STRATEGIES

AND MEANINGFUL ENGAGEMENT, WE ARE CONFIDENT IN HER ABILITY TO GUIDE

SAES THROUGH THIS TRANSITIONAL PERIOD AND BEYOND.OBB CBB 08:17 08:22 LIVEREAD ●

SHE HAS RECENTLY BEEN APPOINTED AS THE ACTING CHIEF EXECUTIVE OFFICER OF

THE SOUTHERN AFRICAN ENDURANCE SERIES (SAES), A ROLE SHE EMBRACES WITH

GREAT ENTHUSIASM AND COMMITMENT.

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LIYEMA LETLAKA JOINS US LIVE IN STUDIO….