We are always attracted by what the west introduces, be it in technology or fashion

But close to home, here in India, we have one of the most intrinsic, Rich heritage of clothing that comes from handloom

Now looking at a time like this, its more important than ever to encourage our local artisans by choosing to use Indian…

It's interesting to see that world's 95% of the handwoven fabric comes from India, but how much do we as Indians appreciate it or use it?

To speak about this exquisite work of art and our rich history of clothing, host Rohan Thakar chats with Manasa Godavarthy who along with her mother started MudraMagik, They uncover weaves and create magic on sarees.

August 7th is National Handloom Day, and this episode becomes even more special as Manasa talks about the day's importance and takes the listeners through the rich tradition of weaving looms.

The episode also talks about truth behind manufacturing mass apparel and the concept of sustainable fashion and why should you adapt to slow fashion.

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