This week Jules and Stocks chat about Apple's end of year list, Podcast advertising year on year growth, IMDb for podcasters, iHeart, NBA Partner For New Show, US top podcast networks, by reach Q3 2022 and just how many podcasts are there?

Find us on IG here

behindthepodcast@dm.org.au

This week Jules and Stocks chat about <a href="https://podcasters.apple.com/4704-news-2022-eoy-charts">Apple's end of year list</a>, <a href="https://podsights.com/benchmark/">Podcast advertising year on year growth</a>, <a href="https://www.imdb.com/podcasts/">IMDb for podcasters</a>, <a href="https://podcastbusinessjournal.com/iheart-nba-partner-for-new-show/">iHeart, NBA Partner For New Show, </a><a href="https://www.edisonresearch.com/u-s-top-podcast-networks-by-reach-q3-2022/?utm_source=podnews.net&amp;utm_medium=email&amp;utm_campaign=podnews.net:2022-12-07">US top podcast networks, by reach Q3 2022 </a>and <a href="https://www.listennotes.com/podcast-stats/">just how many podcasts are there</a>?
Find us on IG <a href="https://instagram.com/behind_the_podcast?igshid=YmMyMTA2M2Y=">here</a>
<a href="mailto:behindthepodcast@dm.org.au">behindthepodcast@dm.org.au</a>

Each week Jules and Stocks uncover the latest narratives behind your favourite podcasts, and discuss neoteric news in podcasting, audio and tech.  Behind The Podcast, is the official podcast of the Australian Podcast Awards and is a DM Podcasts production.

Each week Jules and Stocks uncover the latest narratives behind your favourite podcasts, and discuss neoteric news in podcasting, audio and tech.  Behind The Podcast, is the official podcast of the Australian Podcast Awards and is a DM Podcasts production.

Weekly podcast which dives into the stories behind how some of Australia’s most interesting and successful podcasts are made.

Behind The Podcast

Pod Advertising Growth, End of Year List from Apple & Are We Getting Less Creative

Lemonade Megan Markle

Movement at Spotify

Alex Cooper 

YouTube

Big Week for AI

This week the pod-nerds, Jules and Stocks, were worried there wasn't much to talk about. But then along came Megan Markle, Sora and the 'Daddy of all podcasts'. All the big movers and shakers are present - and providing ample fodder for the gents to chew through.

[01:30] Lemonada sign Megan Markle and will publish all Archetypes podcast episodes

[05:20] Brene Brown also leaving Spotify

[06:56] Alex Cooper on the Success of Call Her Daddy

[10:53] YouTube Domination

[17:06] It's been a big week for mindblowing AI - with launch of Sora and Real News Podcast

Contact Jules and Stocks and follow BTP on Instagram HERE

This week the pod-nerds, Jules and Stocks, were worried there wasn't much to talk about. But then along came Megan Markle, Sora and the 'Daddy of all podcasts'. All the big movers and shakers are present - and providing ample fodder for the gents to chew through.
[01:30] <a href="https://www.thedailybeast.com/meghan-announces-new-podcast-its-not-called-the-grifters">Lemonada sign Megan Markle and will publish all Archetypes podcast episodes</a>
[05:20] <a href="https://podnews.net/press-release/brene-brown-vox">Brene Brown also leaving Spotify</a>
[06:56] Alex Cooper on the <a href="https://www.nytimes.com/2024/02/18/style/alex-cooper-call-her-daddy-podcast.html">Success of Call Her Daddy</a>
[10:53] <a href="https://www.theverge.com/2024/2/15/24074369/youtube-podcast-apple-spotify-podtrac-chart">YouTube Domination</a>
[17:06] It's been a big week for mindblowing AI - with launch of <a href="https://openai.com/sora">Sora</a> and <a href="https://open.spotify.com/show/3mZnQTl3m5rhnFnwMsUzUU?si=6b107db4458249e3">Real News Podcast</a>
<hr>
Contact Jules and Stocks and follow BTP on Instagram <a href="https://www.instagram.com/behind_the_podcast/?igshid=YmMyMTA2M2Y%3D">HERE</a>

The Dutchess of Grift Returns, Brene Brown helps Vox, Alex Cooper Spills the Tea, YouTube vs the RSS & Humans Chat AI

swiftonomics

Sirius XM layoffs

Spotify sunsets platform features

Companion podcasting

Dont go there topics

Aust Top Podcast Advertisers

This week the pod nerds enjoy a last face-to-face chat before Jules' summer of lerve comes to an end and he returns to frosty Scotland. They approve of the Kelce brothers mobilising the Swifties, they dive into the poorly timed layoffs at Sirius XM, changes to Spotify for Podcasters, what NOT to talk about on podcasts and which Aussie brands are advertising on podcasts.

[00:59] Taylor Swift Fans rig Podcast of the Year

[03:54] Layoffs at Sirius XM

[04:55] Changes to the Spotify Platform for Podcasters

[10:18] Companion Podcast Trend Continues

[13:52] Don't Go There Topics for Podcasters

[16:33] Top Aussie Pod Advertisers



Contact Jules and Stocks and follow BTP on Instagram HERE

This week the pod nerds enjoy a last face-to-face chat before Jules' summer of lerve comes to an end and he returns to frosty Scotland. They approve of the Kelce brothers mobilising the Swifties, they dive into the poorly timed layoffs at Sirius XM, changes to Spotify for Podcasters, what NOT to talk about on podcasts and which Aussie brands are advertising on podcasts.
[00:59] <a href="https://www.dailymail.co.uk/sport/nfl/article-13061011/Jason-Travis-Kelce-Taylor-Swift-New-Heights-Podcast-Awards.html">Taylor Swift Fans rig Podcast of the Year</a>
[03:54] <a href="https://www.theverge.com/2024/2/12/24070730/more-layoffs-at-siriusxm">Layoffs at Sirius XM</a>
[04:55] <a href="https://go.podnews.net/l/LBcoMGJrN1G763b6U3Hod0bA/AhyUQupDwkOizjddE18meg/6yOgVGPEIBqx1NB0F763rJxg">Changes to the Spotify Platform for Podcasters</a> 
[10:18] <a href="https://inside.com/podcasting/posts/paramount-audio-partners-with-backyard-ventures-for-brand-partnerships-413334">Companion Podcast Trend Continues</a>
[13:52] <a href="https://go.podnews.net/l/LBcoMGJrN1G763b6U3Hod0bA/oeAF2iGpJmQ3lpzT0DkXCA/VYEm9LQI0PO4Q763FBeVsL8w">Don't Go There Topics for Podcasters</a>
[16:33] <a href="https://radiotoday.com.au/arns-iheart-and-magellan-ai-reveal-top-15-advertisers-in-australias-podcast-market/#:~:text=ARN's%20iHeart%20and%20Magellan%20AI%20have%20shared%20the%20leading%2015,as%20the%20market's%20top%20advertiser.">Top Aussie Pod Advertisers</a>
<hr>
 
Contact Jules and Stocks and follow BTP on Instagram <a href="https://www.instagram.com/behind_the_podcast/?igshid=YmMyMTA2M2Y%3D">HERE</a>

Swiftonomics helps The Kelce Bros Podcast, Serious Layoffs at Sirius XM, Spotify Sunsets Platform Features, Companion Podcasting Trend Continues, Don't Go There Topics & Australia's Top Pod Advertisers

Joe Rogan and Alex Cooper are no longer exclus

The Pod Winter Continues despite audience incr

Triton US Report

Acast Blocks YouTube

iHeart Podcast Awards

Pod Recommendation

Much for the pod nerds to talk about in this weeks episode, including Joe Rogan's new podcast deal, Spotifie's Q4 resutls and their new strategy. Plus, start saving for the iHeart Pod Awards and the ultimate true crime recommendation.

In this weeks episode:

[01:37] Joe Rogan and Alex Cooper are no longer exclusive, Spotify Improving their margins & HOW SPOTIFY”S PODCAST BET WENT WRONG

[09:56] The Podwinter continues 

[11:29] Triton Podcast Report

[13:42] Acast blocks YouTube

[15:12] iHeart Podcast Awards

[20:21] Podcast Recommendation: Who Killed JFK

What do you think of the Smartless Podcast Deal?

Contact Jules and Stocks and follow BTP on Instagram HERE

Much for the pod nerds to talk about in this weeks episode, including Joe Rogan's new podcast deal, Spotifie's Q4 resutls and their new strategy. Plus, start saving for the iHeart Pod Awards and the ultimate true crime recommendation.
In this weeks episode:
[01:37] <a href="https://observer.com/2024/02/spotify-q4-earning-ceo-daniel-ek/">Joe Rogan and Alex Cooper are no longer exclusive</a>, <a href="https://www.theverge.com/2024/2/6/24063821/spotify-earnings-profit-podcast-rogan-hot-pod-summit">Spotify Improving their margins </a>&amp; <a href="https://www.semafor.com/article/02/12/2023/how-spotifys-podcast-bet-went-wrong">HOW SPOTIFY”S PODCAST BET WENT WRONG</a>
[09:56] <a href="https://www.podcastnewsdaily.com/news/broccoli-productions-is-closing-after-partnership-with-sony-music-comes-to-an-end/article_ecf00144-badc-11ee-bef9-73a2b8d622ec.html">The Podwinter continues </a>
[11:29] <a href="https://radiotoday.com.au/triton-digital-releases-2023-us-podcast-report/">Triton Podcast Report</a>
[13:42] <a href="https://radioink.com/2024/02/01/acast-yanks-youtubes-podcast-access-over-monetization-rights">Acast blocks YouTube</a><a href="Meet%20qd.pi%20(“Cutie%20Pie”),%20will.i.am’s%20AI%20Co-Host%20of%20His%20AI-Themed%20SiriusXM%20Show"></a>
[15:12] <a href="https://www.iheartmedia.com/press/iheartmedia-announces-nominees-2024-iheartpodcast-awards-presented-hartford-live-sxsw-march">iHeart Podcast Awards</a> 
[20:21] <a href="https://www.iheart.com/podcast/1119-who-killed-jfk-127000428/">Podcast Recommendation: Who Killed JFK</a>
<hr>
What do you think of the Smartless Podcast Deal?
Contact Jules and Stocks and follow BTP on Instagram <a href="https://www.instagram.com/behind_the_podcast/?igshid=YmMyMTA2M2Y%3D">HERE</a>

Pod Advertising Growth, End of Year List from Apple & Are We Getting Less Creative

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