This week the lads chat about the new data from Magellan AI on Australia's growing podcast ad spending, Jules has a crack at singing the top Australian audio logos off the back of the Audio Logo Index 2022 report (you've been warned), Acast is reporting revenue up but is still not profitable, and the interesting shift from traditional late night comedy shows to podcasting.

Check out: Unapologetically Asian, Case 63, Conan O'Brien Needs a Friend

Find us on IG here

behindthepodcast@dm.org.au

This week the lads chat about the new data from <a href="https://podnews.net/press-release/australia-podcast-ad-spend-q3-22?utm_source=podnews.net&amp;utm_medium=email&amp;utm_campaign=podnews.net:2022-11-07">Magellan AI on Australia's growing podcast ad spending</a>, Jules has a crack at singing the top Australian audio logos off the back of the <a href="https://www.southerncrossaustereo.com.au/media/3721/scaiq_audiologoindex_final_2022.pdf?utm_source=podnews.net&amp;utm_medium=web&amp;utm_campaign=podnews.net:2022-11-07">Audio Logo Index 2022 report</a> (you've been warned), <a href="https://storage.mfn.se/1cbd8b5e-17f3-41f8-8003-3658ebbb6b46/acast-interim-report-q3-2021.pdf">Acast is reporting revenue up</a> but is still not profitable, and the interesting shift from traditional late night <a href="https://blog.siriusxm.com/team-coco-radio/">comedy shows to podcasting</a>.
Check out: <a href="https://www.unapologeticallyasian.com.au/">Unapologetically Asian</a>, <a href="https://open.spotify.com/show/4c9ZKaFtEKweSYOlYvxfvp">Case 63</a>, <a href="https://teamcoco.com/podcasts/conan-obrien-needs-a-friend">Conan O'Brien Needs a Friend</a>
Find us on IG <a href="https://instagram.com/behind_the_podcast?igshid=YmMyMTA2M2Y=">here</a>
behindthepodcast@dm.org.au

Get all the latest important news from the world of podcasting in under 10 minutes

Essential listening for anyone with a podcast or working in podcasting. 

This podcast is voiced by an automated LLM.

Get all the latest important news from the world of podcasting in under 10 minutes
Essential listening for anyone with a podcast or working in podcasting. 
This podcast is voiced by an automated LLM.

Weekly podcast which dives into the stories behind how some of Australia’s most interesting and successful podcasts are made.

Behind The Podcast

Each week Jules and Stocks uncover the latest narratives behind your favourite podcasts, and discuss neoteric news in podcasting, audio and tech.  Behind The Podcast, is the official podcast of the Australian Podcast Awards and is a DM Podcasts production.

Each week Jules and Stocks uncover the latest narratives behind your favourite podcasts, and discuss neoteric news in podcasting, audio and tech.  Behind The Podcast, is the official podcast of the Australian Podcast Awards and is a DM Podcasts production.

Oz Pod Ads Go Up, the Best Audio Logos and Acast Not Profitable,...Yet.

Is video the future of podcasting? We discuss the rise of video podcasts and what it means for creators and listeners alike. Plus, we'll explore the potential impact of AI on the industry, from Google's NotebookLM to the question of whether AI can ever truly replicate the magic of human connection. We'll also touch on the importance of accessibility, highlighting the "Shaping Tomorrow" podcast's commitment to inclusivity.

This podcast was voice by NotebookLM

Is video the future of podcasting? We discuss the rise of video podcasts and what it means for creators and listeners alike. Plus, we'll explore the potential impact of AI on the industry, from Google's NotebookLM to the question of whether AI can ever truly replicate the magic of human connection. We'll also touch on the importance of accessibility, highlighting the "Shaping Tomorrow" podcast's commitment to inclusivity.
This podcast was voice by NotebookLM

Video Podcasts, AI, and Accessibility: Navigating the Evolving Podcast Landscape

Lemonade Megan Markle

Movement at Spotify

Alex Cooper 

YouTube

Big Week for AI

This week the pod-nerds, Jules and Stocks, were worried there wasn't much to talk about. But then along came Megan Markle, Sora and the 'Daddy of all podcasts'. All the big movers and shakers are present - and providing ample fodder for the gents to chew through.

[01:30] Lemonada sign Megan Markle and will publish all Archetypes podcast episodes

[05:20] Brene Brown also leaving Spotify

[06:56] Alex Cooper on the Success of Call Her Daddy

[10:53] YouTube Domination

[17:06] It's been a big week for mindblowing AI - with launch of Sora and Real News Podcast

Contact Jules and Stocks and follow BTP on Instagram HERE

This week the pod-nerds, Jules and Stocks, were worried there wasn't much to talk about. But then along came Megan Markle, Sora and the 'Daddy of all podcasts'. All the big movers and shakers are present - and providing ample fodder for the gents to chew through.
[01:30] <a href="https://www.thedailybeast.com/meghan-announces-new-podcast-its-not-called-the-grifters">Lemonada sign Megan Markle and will publish all Archetypes podcast episodes</a>
[05:20] <a href="https://podnews.net/press-release/brene-brown-vox">Brene Brown also leaving Spotify</a>
[06:56] Alex Cooper on the <a href="https://www.nytimes.com/2024/02/18/style/alex-cooper-call-her-daddy-podcast.html">Success of Call Her Daddy</a>
[10:53] <a href="https://www.theverge.com/2024/2/15/24074369/youtube-podcast-apple-spotify-podtrac-chart">YouTube Domination</a>
[17:06] It's been a big week for mindblowing AI - with launch of <a href="https://openai.com/sora">Sora</a> and <a href="https://open.spotify.com/show/3mZnQTl3m5rhnFnwMsUzUU?si=6b107db4458249e3">Real News Podcast</a>
<hr>
Contact Jules and Stocks and follow BTP on Instagram <a href="https://www.instagram.com/behind_the_podcast/?igshid=YmMyMTA2M2Y%3D">HERE</a>

The Dutchess of Grift Returns, Brene Brown helps Vox, Alex Cooper Spills the Tea, YouTube vs the RSS & Humans Chat AI

swiftonomics

Sirius XM layoffs

Spotify sunsets platform features

Companion podcasting

Dont go there topics

Aust Top Podcast Advertisers

This week the pod nerds enjoy a last face-to-face chat before Jules' summer of lerve comes to an end and he returns to frosty Scotland. They approve of the Kelce brothers mobilising the Swifties, they dive into the poorly timed layoffs at Sirius XM, changes to Spotify for Podcasters, what NOT to talk about on podcasts and which Aussie brands are advertising on podcasts.

[00:59] Taylor Swift Fans rig Podcast of the Year

[03:54] Layoffs at Sirius XM

[04:55] Changes to the Spotify Platform for Podcasters

[10:18] Companion Podcast Trend Continues

[13:52] Don't Go There Topics for Podcasters

[16:33] Top Aussie Pod Advertisers



Contact Jules and Stocks and follow BTP on Instagram HERE

This week the pod nerds enjoy a last face-to-face chat before Jules' summer of lerve comes to an end and he returns to frosty Scotland. They approve of the Kelce brothers mobilising the Swifties, they dive into the poorly timed layoffs at Sirius XM, changes to Spotify for Podcasters, what NOT to talk about on podcasts and which Aussie brands are advertising on podcasts.
[00:59] <a href="https://www.dailymail.co.uk/sport/nfl/article-13061011/Jason-Travis-Kelce-Taylor-Swift-New-Heights-Podcast-Awards.html">Taylor Swift Fans rig Podcast of the Year</a>
[03:54] <a href="https://www.theverge.com/2024/2/12/24070730/more-layoffs-at-siriusxm">Layoffs at Sirius XM</a>
[04:55] <a href="https://go.podnews.net/l/LBcoMGJrN1G763b6U3Hod0bA/AhyUQupDwkOizjddE18meg/6yOgVGPEIBqx1NB0F763rJxg">Changes to the Spotify Platform for Podcasters</a> 
[10:18] <a href="https://inside.com/podcasting/posts/paramount-audio-partners-with-backyard-ventures-for-brand-partnerships-413334">Companion Podcast Trend Continues</a>
[13:52] <a href="https://go.podnews.net/l/LBcoMGJrN1G763b6U3Hod0bA/oeAF2iGpJmQ3lpzT0DkXCA/VYEm9LQI0PO4Q763FBeVsL8w">Don't Go There Topics for Podcasters</a>
[16:33] <a href="https://radiotoday.com.au/arns-iheart-and-magellan-ai-reveal-top-15-advertisers-in-australias-podcast-market/#:~:text=ARN's%20iHeart%20and%20Magellan%20AI%20have%20shared%20the%20leading%2015,as%20the%20market's%20top%20advertiser.">Top Aussie Pod Advertisers</a>
<hr>
 
Contact Jules and Stocks and follow BTP on Instagram <a href="https://www.instagram.com/behind_the_podcast/?igshid=YmMyMTA2M2Y%3D">HERE</a>

Swiftonomics helps The Kelce Bros Podcast, Serious Layoffs at Sirius XM, Spotify Sunsets Platform Features, Companion Podcasting Trend Continues, Don't Go There Topics & Australia's Top Pod Advertisers

Oz Pod Ads Go Up, the Best Audio Logos and Acast Not Profitable,...Yet.

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