Now this one may seem obvious, but when markets tighten & business needs to pick up we can be distracted by other avenues to gain customers.

Kiani gets a bit revved up on this one because she can't comprehend how some businesses manage to overlook their core clients, when by nurturing who they already know they will most likely end up improving their bottom line!

In this episode we chat about:

• KISS - Keep It Simple Stupid
• Turning your ideal client into a raving fan (and being too focussed on the end result)
• 250 connections - are you utilising your network as well as you could?

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