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DEREK: Don't Even Realise Ego Kills with Wade Hobba

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In this powerful episode of Humanising Business with Kiani Mills, Kiani Mills is joined by Wade, founder of the Not Today Derek movement, for a raw and deeply human conversation about mindset, identity, behaviour change, and what really drives lasting transformation in life and business.

Together, they explore the concept of “Derek” – the inner voice of self-doubt, procrastination, fear, and ego – and how naming that voice creates space for awareness, choice, and change. Wade shares how externalising this inner critic helped him interrupt destructive patterns, stack small wins, and rebuild his life after significant personal loss, trauma, and adversity.

From mental health and masculinity to parenting, leadership, business integrity, and nervous system regulation, this episode unpacks how unconscious habits quietly shape our days, our relationships, and our futures. It’s a reminder that success, whether in business or life, is less about motivation and more about awareness, consistency, and choosing differently in small moments.

You’ll learn:

Why naming your inner critic creates power and choice
How “Derek” represents ego, fear, and autopilot behaviour
Why small daily decisions compound into radically different outcomes
How self-awareness interrupts destructive habit loops
The link between identity, behaviour, and long-term change
Why momentum can work for or against you
How unprocessed stress and avoidance impact health, relationships, and leadership
Why simplicity is essential for consistency
The difference between happiness and pride
How values, purpose, and integrity shape sustainable success
Why video must match audio in business and leadership
How controlling your controllables shifts mindset and nervous system state

This episode is for anyone who feels stuck in Groundhog Day, overwhelmed by inner noise, or disconnected from their purpose. Kiani and Wade reveal a simple but powerful truth: that voice in your head isn’t you. And when you learn to recognise it, challenge it, and choose differently, everything can change.

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She Can Humanise Business

Hello my name in Kiani Mills, and this podcast exists to help you see, find and experience the human 
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