Other strong options are How to Hit Your Q4 Revenue Goals: Black Friday & Holiday Spa Promotions or Finish the Year Strong: Black Friday & Holiday Sales Strategies for Estheticians.

Episode Description

Fourth quarter is here, and if you have revenue goals you still want to hit before the end of the year, this is the time to get intentional about your promotions.

In this solo episode of Beauty Talk Confessions, Kati shares the Black Friday and holiday promotions that have actually worked in her spa, the ones that haven't, and how she structures discounts without simply slashing prices on everything.

After nearly six years of owning her spa, Kati has experimented with gift card promotions, service discounts, treatment packages, memberships, product sales, and holiday specials. She's breaking down what she's learned and how she uses Black Friday, Amazon Prime Day, and the 12 Days of Christmas differently.

In this episode:

• Why some popular gift card promotions didn't work for Kati's business
• How she structures her twice-a-year 20% off promotions
• Creating packages that feel more valuable than a basic discount
• Using Black Friday to sell treatment series and introduce clients to advanced services
• Why treatment plans can outperform one-off facial discounts
• How to use the 12 Days of Christmas for lower-priced services and retail
• Bundling products to increase retail sales
• Creating offers that bring in revenue now while supporting future bookings
• Why perceived value matters more than simply offering the biggest discount

The Takeaway

You don't have to reinvent your business for the holidays. Look at the services and products you already offer and create promotions that encourage clients to invest deeper into what you know will actually give them results.

Black Friday can bring in quick revenue, but the best promotion is one that also introduces clients to more of your business, fills future appointments, and creates opportunities to keep working with them after the sale ends.

Use Q4 intentionally, test what works, and keep the promotions you can rinse and repeat next year.

Connect with Kati & Beauty Talk Confessions

Instagram & TikTok: @beautytalkconfessions

Prickly Bare

Professional waxing products and post-hair-removal skincare created by an esthetician, for estheticians.

Instagram & TikTok: @pricklybare

If You Loved This Episode

Share it with an esthetician or spa owner who's staring at their Q4 numbers and wondering how they're going to finish the year strong. A good holiday promotion isn't just about discounting. It's about creating an offer your clients can immediately see the value in.