In this conversation, Host Mimi Banks is joined by Greta Fitz, the founder and CEO of Ascention Parfums. Greta shares her journey through the beauty industry, her leap into entrepreneurship, and the unique concept behind her fragrance brand that combines spirituality and scent. She discusses her experiences at major beauty companies, the challenges of launching her own brand, and her vision for empowering women through beauty. The conversation highlights the transformative power of fragrance and the importance of self-care and intention in personal growth.