In this conversation, April Franzino is joined by the Co-Founder of Oribe, Daniel Kaner, and the  General Manager, Jessica Friedman. They discuss the inception and growth of their luxury haircare brand. They share insights into their innovative product development, strategic market positioning, and the significance of their signature fragrance. The duo reflects on the challenges faced during their journey, and their vision for the future of the brand, emphasizing the importance of storytelling and connection with customers.