Host Mimi Banks is joined by Laurie Lam, the Chief Brand Officer of Elf Beauty. Laurie shares her journey in the beauty industry, from starting as a teenager working at an Estee Lauder counter to her current role at Elf. She discusses the importance of guts, curiosity, and asking questions in her career. She also talks about Elf's focus on disruption, inclusivity, and community, and she highlights the success of Elf's recent campaigns and collaborations, including the Super Bowl commercial and the collaboration with Liquid Death.