Beauty Is Your BusinessBeauty Is Your Business

Redefining Fragrance - Jesse Bartley, COO of Scent Beauty

View descriptionShare

Jesse Bartley, Chief Commercial Officer of Scent Beauty, discusses the evolution of the fragrance industry and the unique approach of Scent Beauty. The company initially focused on direct-to-consumer fragrance but later pivoted to become an omnichannel company. Bartley emphasizes the importance of partnerships with retailers and the need to create emotional connections with consumers. He also highlights the trends of luxury fragrance, celebrity brands, clean fragrance, and innovative product formats. Bartley discusses the challenges of retail, supply chain, and data management, and the importance of agility and risk-taking in the beauty industry.

  • Facebook
  • X (Twitter)
  • WhatsApp
  • Email
  • Download

In 1 playlist(s)

  1. Beauty Is Your Business - beautytech and beauty innovation

    154 clip(s)

Beauty Is Your Business

A show about BEAUTY + TECH featuring discussion of recent news, useful in-depth interviews with ind 
Social links
Follow podcast
Recent clips
Browse 198 clip(s)