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Rebranding From Physical to Digital - Ashley Souza of Crabtree & Evelyn

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On "Beauty Is Your Business" podcast, Chief Branding Officer Ashley Souza shares the inside scoop on Crabtree and Evelyn's recent rebranding, the move from physical to digital, and the launch of  four new collections thus far; Evelyn Rose (a reinvention of a historical collection), Crabtree (inspired by gender neutrality and shareability), The Gardener’s (more artisanal, story led), and Bali (inspired by Ash and the brand’s trip encompassing the culture).

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