Mimi Banks has more than 20 years of global experience in the beauty industry, notably in the US, France, and Israel. She spent the majority of her career at L’Oréal, where she led social media for Lancôme. Mimi lends her vast experience to bring a global perspective, sensitivity to local culture, a deep understanding of client needs, and how to run a successful campaign. MB Social is a boutique full-service social media agency for global businesses, brands and talent.