Audio is the “THEATRE of the MIND”, and it's also massive opportunity for brands to reach and engage loyal audiences. Melissa Finney, Spotify's Director of Brand Partnerships for CPG, enlightens us on how beauty brands can leverage a virtually untapped arsenal to reach consumers in a new an innovative way on one of the most prolific audio platforms out there: Spotify. Melissa discusses how, while social media is a filter, music is a mirror that offers a lens into psychographic insights which might inspire large and small brands to rethink their next campaigns.