DECIEM has a strong focus on kindness and transparency. Despite their rapid growth, DECIEM's foundation and their relationship with their consumers are both unique and something they focus on every single day. DECIEM does not incentivize mass purchasing, but instead is driven by doing good and creating great products. They put people before profit and are led by their audience and distribution channels. Co-Founder and CEO, Nicola Kilner, speaks about the differences between The Ordinary and NIOD -- two skincare lines within our happy umbrella of brands.