In this ever changing digital centric world, ecommerce tis more important to beauty brands than ever. Digital native beauty executive Izzy Finnegan (Digital Business Operations & Innovation: NA eCommerce UX & Search Lead at Unilever) discusses successfully running commerce from indie brands to beauty behemoths, the triumphs and challenges of combining mass and prestige beauty ecommerce, and the future of individually tailoring digital consumer shopping experiences to drive sales.