Toxic ingredients in beauty products drove Hillary Peterson to found True Botanicals to transform the beauty industry. The backlash against traditional beauty brands may have been inevitable, but there was a time not that long ago when "natural" products were a fringe category. For Hillary and True Botanicals it’s a matter of PROOF.  They are driven by a mission to transform beauty.  One woman, one result, one moment at a time, creating a collective force of wellbeing. On "It's a Matter Of..." podcast, Hillary talks with BeautyMatter Founder Kelly Kovack about how the beauty industry needs change-makers willing to break the rules and have the commitment to establish new ones.