In this conversation, Marie du Petit Thouars  and Matthew Berkson, the founder and CEO of Maison Louis Marie, share the journey of their modern fragrance house rooted in French heritage. They discuss the brand's inception from candle-making to creating a lifestyle fragrance brand, emphasizing the importance of memory in fragrance creation. The duo highlights their commitment to clean ingredients, sustainability, and maintaining their brand's DNA while navigating consumer expectations. They also touch on their unique approach to social media and community building, showcasing the brand's growth and connection with customers.