Melissa Palmer, Co-Founder and CEO of OSEA, shares the story of the brand's genesis and its connection to the ocean. The brand has stayed true to its core beliefs and philosophy since its launch in 1996, focusing on clean ingredients and sustainability. Melissa discusses how the brand has evolved over the years, including the shift to online sales and the use of Instagram for marketing. She emphasizes the importance of staying true to your brand's identity and values in the face of competition. Melissa also highlights the need for collective efforts in sustainable packaging and the constant evolution of sustainability in the beauty industry.