Journey into the Amazon with a hair and skincare brand whose purpose came before the product, growing out of a nonprofit to protect the rainforest. It started with a chance discovery of a rare nut grown only in the wild that indigenous women harvest by hand into an oil for strengthening their long hair. Rahua Co-founder Anna Ayers shares the secrets to growing a global brand with sustainability built into its DNA, how the products were brought to market with respect for the ecosystem and communities of 500 families supplying the ingredient, the importance of carefully cultivating retail partnerships, and how products can connect consumers to the earth. With guest host Kelly Kovack (BeautyMatter).