In this episode of Author Spotlight, hosted by Preeti Chaturvedi and Ankur Mehra, we sit down with Siddharth Banerjee, business leader, brand builder, and co-author of 52 Red Pills — delves into the evolving landscape of branding, storytelling, and content creation in the age of creators and AI.

He unpacks how brands can no longer afford to work in silos, and why modern marketing teams must evolve into ecosystems — combining internal teams, agency partners, and creator collaborations. Siddharth also shares insights on why storytelling is foundational to brand building and how the rise of digital tools and platforms is enabling more authentic, real-time narratives.

From reflections on open innovation to the role of books in shaping his worldview, this episode is packed with insights for founders, marketers, and anyone interested in the future of content.

In this episode of Author Spotlight, hosted by Preeti Chaturvedi and Ankur Mehra, we sit down with Siddharth Banerjee, business leader, brand builder, and co-author of 52 Red Pills &mdash; delves into the evolving landscape of branding, storytelling, and content creation in the age of creators and AI.
He unpacks how brands can no longer afford to work in silos, and why modern marketing teams must evolve into ecosystems &mdash; combining internal teams, agency partners, and creator collaborations. Siddharth also shares insights on why storytelling is foundational to brand building and how the rise of digital tools and platforms is enabling more authentic, real-time narratives.
From reflections on open innovation to the role of books in shaping his worldview, this episode is packed with insights for founders, marketers, and anyone interested in the future of content.

Author’s Spotlight with Preeti Chaturvedi And Ankur Mehra ft: Siddharth Banerjee

In this creator economy special episode, Preeti Chaturvedi and Ankur Mehra talk to Akhilesh Tuteja, Partner- Advisory Services- India at KPMG about regulatory and governance issues in the creator economy as India scales up to address its more than 80 Million creators

Social media Handles-
The Sunflower Seeds:
Instagram: https://www.instagram.com/thesunflowerseedsco/
LinkedIn: https://shorturl.at/FWrD4

To buy the book: https://www.amazon.in/Pixels-Profits-Systematic-Creator-Economy/dp/0143472968

In this creator economy special episode, Preeti Chaturvedi and Ankur Mehra talk to Akhilesh Tuteja, Partner- Advisory Services- India at KPMG about regulatory and governance issues in the creator economy as India scales up to address its more than 80 Million creators
Social media Handles- The Sunflower Seeds: Instagram: <a href="https://www.instagram.com/thesunflowerseedsco/">https://www.instagram.com/thesunflowerseedsco/</a> LinkedIn: <a href="https://shorturl.at/FWrD4">https://shorturl.at/FWrD4</a>
To buy the book: https://www.amazon.in/Pixels-Profits-Systematic-Creator-Economy/dp/0143472968

Author’s Spotlight with Preeti Chaturvedi And Ankur Mehra ft: Akhilesh Tuteja  

Welcome to Author Spotlight, the podcast that delves into the remarkable lives and stories of authors who inspire and impact us. In this episode, we are thrilled to feature Runki Goswami, a visionary leader and storyteller with a passion for innovation and creativity.

Runki Goswami is the Global Marketing Head of Newgen Software, a leading provider of unified digital transformation platforms specializing in process automation, content services, and communication management. Alongside her distinguished corporate career, Runki brings her unique perspective to the literary world as an author, weaving stories that resonate deeply with her readers.

Join us on Author Spotlight as we explore Runki Goswami's journey, her approach to storytelling, and also discover how her expertise shapes conversations around hyper-personalization and the transformative role of AI in digital marketing.

Social media Handles-
The Sunflower Seeds:
Instagram: https://www.instagram.com/thesunflowerseedsco/
LinkedIn: https://shorturl.at/FWrD4

Runki Goswami:
Linkedin:https://www.linkedin.com/in/runkigoswami/

To buy the book: https://shorturl.at/96DPJ

Welcome to Author Spotlight, the podcast that delves into the remarkable lives and stories of authors who inspire and impact us. In this episode, we are thrilled to feature Runki Goswami, a visionary leader and storyteller with a passion for innovation and creativity. Runki Goswami is the Global Marketing Head of Newgen Software, a leading provider of unified digital transformation platforms specializing in process automation, content services, and communication management. Alongside her distinguished corporate career, Runki brings her unique perspective to the literary world as an author, weaving stories that resonate deeply with her readers. Join us on Author Spotlight as we explore Runki Goswami's journey, her approach to storytelling, and also discover how her expertise shapes conversations around hyper-personalization and the transformative role of AI in digital marketing. Social media Handles- The Sunflower Seeds: Instagram: <a href="https://www.instagram.com/thesunflowerseedsco/">https://www.instagram.com/thesunflowerseedsco/</a> LinkedIn: <a href="https://shorturl.at/FWrD4">https://shorturl.at/FWrD4</a> Runki Goswami: Linkedin:<a href="https://www.linkedin.com/in/runkigoswami/">https://www.linkedin.com/in/runkigoswami/</a> To buy the book: <a href="https://shorturl.at/96DPJ">https://shorturl.at/96DPJ</a>

Author’s Spotlight with Preeti Chaturvedi ft:  Runki Goswami

Welcome to "Author Spotlight," the podcast that delves into the captivating lives and stories behind today's most intriguing books. In this episode, we sit down with the brilliant Nitin Seth, CEO of Incedo Technologies and the bestselling author of "Mastering the Data Paradox."

Nitin Seth is more than just an author; he’s a visionary leader with extensive experience in the tech industry. Join us as we explore his journey from leading top global companies to becoming an influential voice in the world of data and AI. Learn how Nitin navigates the complexities of data, leadership, and life, and discover his secrets to success.

Tune in to "Author Spotlight" for a conversation packed with wisdom, insights, and inspiration from one of the leading minds in tech and business today!

Social media links-
Instagram: https://www.instagram.com/thesunflowerseedsco/

https://www.instagram.com/nitintops/

Twitter: https://x.com/Preeti_TSS

https://x.com/seth_nitin



Linkedin: https://www.linkedin.com/company/the-sunflower-seeds/

https://www.linkedin.com/in/nitinseth/

Amazon: https://www.amazon.in/Mastering-Data-Paradox-Key-Winning/dp/014346552X

Welcome to "Author Spotlight," the podcast that delves into the captivating lives and stories behind today's most intriguing books. In this episode, we sit down with the brilliant Nitin Seth, CEO of Incedo Technologies and the bestselling author of "Mastering the Data Paradox."
Nitin Seth is more than just an author; he’s a visionary leader with extensive experience in the tech industry. Join us as we explore his journey from leading top global companies to becoming an influential voice in the world of data and AI. Learn how Nitin navigates the complexities of data, leadership, and life, and discover his secrets to success.
Tune in to "Author Spotlight" for a conversation packed with wisdom, insights, and inspiration from one of the leading minds in tech and business today!
Social media links- Instagram: <a href="https://www.instagram.com/thesunflowerseedsco/">https://www.instagram.com/thesunflowerseedsco/</a>
https://www.instagram.com/nitintops/
Twitter: <a href="https://x.com/Preeti_TSS">https://x.com/Preeti_TSS</a>
https://x.com/seth_nitin
 
Linkedin: <a href="https://www.linkedin.com/company/the-sunflower-seeds/">https://www.linkedin.com/company/the-sunflower-seeds/</a>
<a href="https://www.linkedin.com/in/nitinseth/">https://www.linkedin.com/in/nitinseth/</a>
Amazon: <a href="https://www.amazon.in/Mastering-Data-Paradox-Key-Winning/dp/014346552X">https://www.amazon.in/Mastering-Data-Paradox-Key-Winning/dp/014346552X</a>

Author’s Spotlight with Preeti Chaturvedi ft: Nitin Seth

Welcome to "Author Spotlight," the podcast that delves into the captivating lives and stories behind today's most intriguing books. Join us for our latest episode as we sit down with the dynamic Puneet Sikka, the brilliant mind behind "Take No. 2020."

Puneet Sikka is more than just an author; she's a rising star in the entertainment industry with a rich background in theatre, TV, and film. Her debut novel masterfully blends pop culture with realism, offering a behind-the-scenes look at Bollywood's glitz and grit. Get ready to explore the dazzling world of film, discover the industry’s secrets, and gain insights from someone who knows the entertainment world inside out.

Tune in to "Author Spotlight" and uncover the stories behind the storytellers. Don't miss this captivating conversation!



Social media links-
Instagram: https://www.instagram.com/thesunflowerseedsco/

https://www.instagram.com/puneet.sikka/



Twitter: https://x.com/Preeti_TSS

Linkedin: https://www.linkedin.com/company/the-sunflower-seeds/

https://www.linkedin.com/in/puneet-sikka-4b92b316/?originalSubdomain=in



Amazon: https://www.amazon.in/Take-No-2020-Puneet-Sikka/dp/0143466747

Welcome to "Author Spotlight," the podcast that delves into the captivating lives and stories behind today's most intriguing books. Join us for our latest episode as we sit down with the dynamic Puneet Sikka, the brilliant mind behind "Take No. 2020."
Puneet Sikka is more than just an author; she's a rising star in the entertainment industry with a rich background in theatre, TV, and film. Her debut novel masterfully blends pop culture with realism, offering a behind-the-scenes look at Bollywood's glitz and grit. Get ready to explore the dazzling world of film, discover the industry’s secrets, and gain insights from someone who knows the entertainment world inside out.
Tune in to "Author Spotlight" and uncover the stories behind the storytellers. Don't miss this captivating conversation!
 
Social media links- Instagram: <a href="https://www.instagram.com/thesunflowerseedsco/">https://www.instagram.com/thesunflowerseedsco/</a>
<a href="https://www.instagram.com/puneet.sikka/">https://www.instagram.com/puneet.sikka/</a>
 
Twitter: https://x.com/Preeti_TSS
Linkedin: <a href="https://www.linkedin.com/company/the-sunflower-seeds/">https://www.linkedin.com/company/the-sunflower-seeds/</a>
<a href="https://www.linkedin.com/in/puneet-sikka-4b92b316/?originalSubdomain=in">https://www.linkedin.com/in/puneet-sikka-4b92b316/?originalSubdomain=in</a>
 
Amazon: <a href="https://www.amazon.in/Take-No-2020-Puneet-Sikka/dp/0143466747">https://www.amazon.in/Take-No-2020-Puneet-Sikka/dp/0143466747</a>

Welcome to "Author Spotlight," the podcast that delves into the captivating lives and stories behind today's most intriguing books. Join us for our latest episode as we sit down with the dynamic Puneet Sikka, the brilliant mind behind "Take No. 2020."  Puneet Sikka is more than just an author; she's a rising star in the entertainment industry with a rich background in theatre, TV, and film. Her debut novel masterfully blends pop culture with realism, offering a behind-the-scenes look at Bollywood's glitz and grit. Get ready to explore the dazzling world of film, discover the industry’s secrets, and gain insights from someone who knows the entertainment world inside out.  Tune in to "Author Spotlight" and uncover the stories behind the storytellers. Don't miss this captivating conversation!

Author Spotlight with Preeti Chaturvedi ft: Puneet Sikka

Welcome to "Author Spotlight," the podcast that dives deep into the fascinating lives and stories of the authors who shape our world. Join us for our debut episode as we sit down with the incredible Priyaranjan Kumar, the mastermind behind "Tales of Sales."

Priyaranjan Kumar is not just an author; he's a seasoned professional with a rich history of leading iconic brands like Pantaloons, Mars, Nivea, Snapdeal, Iconic, Guardian Pharmacy, and Bella Vita. Get ready to uncover the secrets of sales success, explore the journeys of top-tier brands, and gain insights from a true industry veteran.

Tune in to "Author Spotlight" and discover the stories behind the storytellers. You won't want to miss this captivating conversation!

Social media Handles-
The Sunflower Seeds:
Instagram: https://www.instagram.com/thesunflowerseedsco/
Linkedin: https://www.linkedin.com/company/the-sunflower-seeds/
Twitter: https://x.com/Preeti_TSS


Priyaranjan kumar:
Instagram: https://www.instagram.com/priyaranjan0210?igsh=d3dkbmR5cng4aDhm
Linkedin: https://www.linkedin.com/in/priyaranjan-kumar-09927220/?originalSubdomain=in
https://www.linkedin.com/company/ground0up-consulting/?originalSubdomain=in
Amazon: https://www.amazon.in/Tales-Sales-Priyaranjan-Kumar/dp/935989981X

Welcome to "Author Spotlight," the podcast that dives deep into the fascinating lives and stories of the authors who shape our world. Join us for our debut episode as we sit down with the incredible Priyaranjan Kumar, the mastermind behind "Tales of Sales."
Priyaranjan Kumar is not just an author; he's a seasoned professional with a rich history of leading iconic brands like Pantaloons, Mars, Nivea, Snapdeal, Iconic, Guardian Pharmacy, and Bella Vita. Get ready to uncover the secrets of sales success, explore the journeys of top-tier brands, and gain insights from a true industry veteran.
Tune in to "Author Spotlight" and discover the stories behind the storytellers. You won't want to miss this captivating conversation!
Social media Handles- The Sunflower Seeds: Instagram: <a href="https://www.instagram.com/thesunflowerseedsco/">https://www.instagram.com/thesunflowerseedsco/</a> Linkedin: <a href="https://www.linkedin.com/company/the-sunflower-seeds/">https://www.linkedin.com/company/the-sunflower-seeds/</a> Twitter: <a href="https://x.com/Preeti_TSS">https://x.com/Preeti_TSS</a>
 Priyaranjan kumar: Instagram: <a href="https://www.instagram.com/priyaranjan0210?igsh=d3dkbmR5cng4aDhm">https://www.instagram.com/priyaranjan0210?igsh=d3dkbmR5cng4aDhm</a> Linkedin: <a href="https://www.linkedin.com/in/priyaranjan-kumar-09927220/?originalSubdomain=in">https://www.linkedin.com/in/priyaranjan-kumar-09927220/?originalSubdomain=in</a> <a href="https://www.linkedin.com/company/ground0up-consulting/?originalSubdomain=in">https://www.linkedin.com/company/ground0up-consulting/?originalSubdomain=in</a> Amazon: <a href="https://www.amazon.in/Tales-Sales-Priyaranjan-Kumar/dp/935989981X">https://www.amazon.in/Tales-Sales-Priyaranjan-Kumar/dp/935989981X</a>

Author Spotlight with Preeti Chaturvedi ft: Priyaranjan Kumar

Welcome to "Author Spotlight," the podcast that dives deep into the fascinating lives and stories of the authors who shape our world. Join us for our debut episode as we sit down with the incredible Priyaranjan Kumar, the mastermind behind "Tales of Sales."

Priyaranjan Kumar is not just an author; he's a seasoned professional with a rich history of leading iconic brands like Pantaloons, Mars, Nivea, Snapdeal, Iconic, Guardian Pharmacy, and Bella Vita. Get ready to uncover the secrets of sales success, explore the journeys of top-tier brands, and gain insights from a true industry veteran.

Tune in to "Author Spotlight" and discover the stories behind the storytellers. You won't want to miss this captivating conversation!

Welcome to "Author Spotlight," the podcast that dives deep into the fascinating lives and stories of the authors who shape our world. Join us for our debut episode as we sit down with the incredible Priyaranjan Kumar, the mastermind behind "Tales of Sales."
Priyaranjan Kumar is not just an author; he's a seasoned professional with a rich history of leading iconic brands like Pantaloons, Mars, Nivea, Snapdeal, Iconic, Guardian Pharmacy, and Bella Vita. Get ready to uncover the secrets of sales success, explore the journeys of top-tier brands, and gain insights from a true industry veteran.
Tune in to "Author Spotlight" and discover the stories behind the storytellers. You won't want to miss this captivating conversation!

Author Spotlight

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