A man in a little town called Parkes (NSW) has created one of the most valuable and engaging sporting platforms across Australia. Dean Messiter is the founder of The NRL Roast social media platform which is filled with life, laughter and memes that have grabbed the NRL fan base by storm. With over 400k followers on all platforms the value Dean's platform brings to the game is invaluable. Tune in to hear his journey and how fan engagement is helping build traction toward Rugby League in Australia. Hit that subscribe button and share with a friend - we love you all!