Best selling author of GOD and How Your Brain Is Wired, Crawford is quite possibly one of the most prominent behavioural change experts of our time. Co-founder of The Behavioural Architects, a multi award winning consultancy which works with some of the biggest companies and organisations around the world - he writes and lectures regularly on how new knowledge from the behavioural sciences can empower behavioural change and has had over 250 papers published.

Married to Cathy (a social researcher and co author of his latest book) and Dad to Harry and Maddie, it’s fair to say Crawford is known in both Marketing and academic circles for his very big brain and crucially - the ability to make you think and do differently. 

In this latest episode of Are You Sitting Uncomfortably? host Gemma Greaves and Crawford explore his unusual upbringing, the challenges of life on a tightrope, and embracing life's highs and lows. 

Best selling author of GOD and How Your Brain Is Wired, Crawford is quite possibly one of the most prominent behavioural change experts of our time. Co-founder of The Behavioural Architects, a multi award winning consultancy which works with some of the biggest companies and organisations around the world - he writes and lectures regularly on how new knowledge from the behavioural sciences can empower behavioural change and has had over 250 papers published.
Married to Cathy (a social researcher and co author of his latest book) and Dad to Harry and Maddie, it’s fair to say Crawford is known in both Marketing and academic circles for his very big brain and crucially - the ability to make you think and do differently. 
In this latest episode of Are You Sitting Uncomfortably? host Gemma Greaves and Crawford explore his unusual upbringing, the challenges of life on a tightrope, and embracing life's highs and lows.

We don’t have enough of life’s difficult conversations. We avoid getting uncomfortable. But - you don’t learn anything new by staying in your comfort zone.

In a brand-new podcast from Fresh Air, join Gemma Greaves, Founder of Nurture & Cabal, and her prickly chair as she chats to courageous storytellers who are comfortable with getting uncomfortable. Are You Sitting Uncomfortably? is all about addressing the topics that truly matter and being a catalyst for change, both in our personal and our work lives.

Tell Gemma & the Fresh Air team your story at uncomfortable@freshairproduction.co.uk.

Listen and follow now to meet the incredible people who all have a story and who are all ready to sit uncomfortably.

We don’t have enough of life’s difficult conversations. We avoid getting uncomfortable. But - you don’t learn anything new by staying in your comfort zone.
In a brand-new podcast from Fresh Air, join Gemma Greaves, Founder of Nurture &amp; Cabal, and her prickly chair as she chats to courageous storytellers who are comfortable with getting uncomfortable. Are You Sitting Uncomfortably? is all about addressing the topics that truly matter and being a catalyst for change, both in our personal and our work lives.
Tell Gemma &amp; the Fresh Air team your story at <a href="mailto:uncomfortable@freshairproduction.co.uk">uncomfortable@freshairproduction.co.uk</a>.
Listen and follow now to meet the incredible people who all have a story and who are all ready to sit uncomfortably.

Are you Sitting Uncomfortably? with Gemma Greaves

We don’t have enough of life’s difficult conversations. We avoid getting uncomfortable. But - you don’t learn anything new by staying in your comfort zone.

In a brand new podcast from Fresh Air, join Gemma Greaves, Founder of Nurture & Cabal, and her prickly chair as she chats to courageous storytellers who are comfortable with getting uncomfortable. Are You Sitting Uncomfortably? is all about addressing the topics that truly matter and being a catalyst for change, both in our personal and our work lives.

Tell Gemma & the Fresh Air team your story at uncomfortable@freshairproduction.co.uk.

Listen and follow now to meet the incredible people who all have a story and who are all ready to sit uncomfortably.

We don’t have enough of life’s difficult conversations. We avoid getting uncomfortable. But - you don’t learn anything new by staying in your comfort zone.
In a brand new podcast from Fresh Air, join Gemma Greaves, Founder of Nurture &amp; Cabal, and her prickly chair as she chats to courageous storytellers who are comfortable with getting uncomfortable. Are You Sitting Uncomfortably? is all about addressing the topics that truly matter and being a catalyst for change, both in our personal and our work lives.
Tell Gemma &amp; the Fresh Air team your story at <a href="mailto:uncomfortable@freshairproduction.co.uk">uncomfortable@freshairproduction.co.uk</a>.
Listen and follow now to meet the incredible people who all have a story and who are all ready to sit uncomfortably.

Are You Sitting Uncomfortably? with Gemma Greaves

Crawford Hollingworth - The Behaviour Expert and His Balancing Act

Dr Orit Wolf is inimitable. As an international concert pianist, she unconventionally blends her passion for music with the world of business. For many years she has disrupted traditional thinking and practices with her unique approach to creativity and innovation. 

Orit isn't afraid to push her own limits. By the age of 23 she had already acquired three degrees, has gone on to win numerous international awards, and her TED talk "Play the Keynote of your Life" saw her bring music, leadership and innovation into action. And if she wasn't busy enough, Orit is now proud author of her poetry book Love in B minor and is currently authoring the book “The Language of the Creative Mind”. 

In this episode of Are you Sitting Uncomfortably? host Gemma Greaves and Orit explore her discomfort of mistakes on stage, being judged both professionally and personally, and the uncomfortable nature of disruption. 

Are You Sitting Uncomfortably? is a Fresh Air original production, in partnership with Nurture. 

Dr Orit Wolf is inimitable. As an international concert pianist, she unconventionally blends her passion for music with the world of business. For many years she has disrupted traditional thinking and practices with her unique approach to creativity and innovation. 
Orit isn't afraid to push her own limits. By the age of 23 she had already acquired three degrees, has gone on to win numerous international awards, and her TED talk "Play the Keynote of your Life" saw her bring music, leadership and innovation into action. And if she wasn't busy enough, Orit is now proud author of her poetry book Love in B minor and is currently authoring the book “The Language of the Creative Mind”. 
In this episode of Are you Sitting Uncomfortably? host Gemma Greaves and Orit explore her discomfort of mistakes on stage, being judged both professionally and personally, and the uncomfortable nature of disruption. 
Are You Sitting Uncomfortably? is a <a href="https://freshairproduction.co.uk/">Fresh Air</a> original production, in partnership with <a href="https://www.linkedin.com/company/nurtureandpartners/about/">Nurture</a>.

Dr Orit Wolf - The Pianist Who Plays to Disrupt

Mitch Oliver leads from the heart. With nearly 30 years experience in the consumer goods industry, she is responsible for shaping and communicating the Mars brand identity and vision. Mitch has a track record delivering some truly groundbreaking campaigns, she passionately believes that business can be both for profit and for good.

Mitch has won multiple awards over her career and in 2022 she was on Forbes Magazines, Editors list of ‘43 people changing advertising for the climate’. She also has several non-executive roles including Unstereotype Alliance, an initiative for UN Women that aims to eliminate harmful gender stereotypes - something Mitch cares deeply about. 

In this episode of Are You Sitting Uncomfortably? host Gemma Greaves and Mitch explore common misconceptions, the power of being yourself, and the importance of brands getting uncomfortable. 

Mitch Oliver leads from the heart. With nearly 30 years experience in the consumer goods industry, she is responsible for shaping and communicating the Mars brand identity and vision. Mitch has a track record delivering some truly groundbreaking campaigns, she passionately believes that business can be both for profit and for good.
Mitch has won multiple awards over her career and in 2022 she was on Forbes Magazines, Editors list of ‘43 people changing advertising for the climate’. She also has several non-executive roles including Unstereotype Alliance, an initiative for UN Women that aims to eliminate harmful gender stereotypes - something Mitch cares deeply about. 
In this episode of Are You Sitting Uncomfortably? host Gemma Greaves and Mitch explore common misconceptions, the power of being yourself, and the importance of brands getting uncomfortable.

Mitch Oliver - The Mould Breaker

Helen Tupper is a trailblazer. As the co-founder and CEO of Amazing If, Helen has created a company with an ambition to make careers better for everyone. As if she wasn't busy enough, together with her business partner Sarah Ellis, she is the author of two Sunday Times bestsellers The Squiggly Career and You Coach You, with a third book on the way.

Helen is also the co-host of the UK’s number one careers podcast Squiggly Careers and was recently awarded a much-coveted place on the Ernst & Young entrepreneurial winning women programme.

In this episode, host Gemma Greaves and Helen discuss her uncomfortable feeling of stopping, how to process difficult conversations, and the power of forging your own path.

Helen Tupper is a trailblazer. As the co-founder and CEO of Amazing If, Helen has created a company with an ambition to make careers better for everyone. As if she wasn't busy enough, together with her business partner Sarah Ellis, she is the author of two Sunday Times bestsellers The Squiggly Career and You Coach You, with a third book on the way.
Helen is also the co-host of the UK’s number one careers podcast Squiggly Careers and was recently awarded a much-coveted place on the Ernst &amp; Young entrepreneurial winning women programme.
In this episode, host Gemma Greaves and Helen discuss her uncomfortable feeling of stopping, how to process difficult conversations, and the power of forging your own path.

Crawford Hollingworth - The Behaviour Expert and His Balancing Act

In 1 playlist(s)

Are You Sitting Uncomfortably? with Gemma Greaves

Social links

Follow podcast

Recent clips