This month in Ampel's series Hear the Experts Here, we interviewed co-founders Evan Buist and Andy Wilson from the Aussie tech-music start-up Melodie. Melodie is the music behind many of Australia’s best marketing, podcasts and more. Melodie provides unlimited access to high-quality stock music for storytellers. With an exclusive catalogue featuring 20,000+ tracks & stems from award-winning composers (updated weekly), simple licensing & intuitive search functions featuring AI-powered 'reverse-audio' search tools. Discover why this exciting Aussie-based start-up just completed a successful funding round of $1m+ and is about to take the US market by storm. 

Hear more of Ampel's story. 

This month in <a href="http://www.ampel.com.au">Ampel's</a> series Hear the Experts Here, we interviewed co-founders Evan Buist and Andy Wilson from the Aussie tech-music start-up <a href="http://www.melod.ie">Melodie</a>. <a href="http://www.melod.ie">Melodie</a> is the music behind many of Australia’s best marketing, podcasts and more. Melodie provides unlimited access to high-quality stock music for storytellers. With an exclusive catalogue featuring 20,000+ tracks &amp; stems from award-winning composers (updated weekly), simple licensing &amp; intuitive search functions featuring AI-powered 'reverse-audio' search tools. Discover why this exciting Aussie-based start-up just completed a successful funding round of $1m+ and is about to take the US market by storm. 
Hear more of <a href="ampel.com.au">Ampel's</a> story.

We are Ampel, one of Australia's leading audio content production agencies. Welcome to our official audio channel. 

Listen for insights into what we are making, listening to, and writing about. Subscribe for great conversations with the leaders in the audio space, insights into how we make our content, and great thought leadership. 

Check out our website here: https://ampel.com.au

Want to make great audio? Reach out to us at hearhere@ampel.com.au or book a session in our studio via the contacts page on our website. 

We are Ampel, one of Australia's leading audio content production agencies. Welcome to our official audio channel. 
Listen for insights into what we are making, listening to, and writing about. Subscribe for great conversations with the leaders in the audio space, insights into how we make our content, and great thought leadership. 
Check out our website here: <a href="https://ampel.com.au">https://ampel.com.au</a>
Want to make great audio? Reach out to us at <a href="mailto:hearhere@ampel.com.au">hearhere@ampel.com.au</a> or book a session in our studio via the contacts page on our website.

Ampel Audio

We are Ampel, one of Australia's leading audio content production agencies. Welcome to our official audio channel.  

Listen for insights into what we are making, listening to, and writing about. Subscribe for great conversations with the leaders in the audio space, insights into how we make our content, and great thought leadership. 

Check out our website here: https://ampel.com.au

Want to make great audio? Reach out to us at hearhere@ampel.com.au or book a session in our studio via the contacts page on our website. 

We are Ampel, one of Australia's leading audio content production agencies. Welcome to our official audio channel.  
Listen for insights into what we are making, listening to, and writing about. Subscribe for great conversations with the leaders in the audio space, insights into how we make our content, and great thought leadership. 
Check out our website here: <a href="https://ampel.com.au">https://ampel.com.au</a>
Want to make great audio? Reach out to us at <a href="mailto:hearhere@ampel.com.au">hearhere@ampel.com.au</a> or book a session in our studio via the contacts page on our website.

Hear the Experts Here: Andy Wilson & Evan Buist (Melodie Music)

https://api.omny.fm/orgs/28591b7f-93c2-45fd-8b6e-ad03014b0a5b/clips/bb25adf6-816f-42f9-bac5-aff500c4f036/transcript

This episode of So You Wanna Make a Podcast covers Sonic Branding, including:
Sonic logo vs audio logo: A sonic logo can be heard without visuals, while an audio logo just identifies the brand without saying its name.
Mnemonics, jingles, and brand tracks: These are all elements used in sonic branding - a mnemonics is an identifiable sound, a jingle is a sung ad, and a brand track is music identifiable for a brand. 
Podcast vs radio ads: Podcast ads can be host-read or host produced, while radio ads are typically louder and have more sound effects to get your attention (which can be intrusive in the intimate podcast environment).
Flexibility in ad formats: Ideally, ads should be flexible enough to work in both podcast and radio formats - but that means thinking podcast ad first.

Want to know more about how to make a podcast? Contact Ampel's Chief Audio Officer Josh Butt to learn more about Sonic Branding, Audio Content, Audio Ads and Sonic Experiences - josh@ampel.com.au or visit https://ampel.com.au for more info on how to make a podcast or audio content that sounds different. 

This episode of So You Wanna Make a Podcast covers Sonic Branding, including:
<ul data-sourcepos="3:1-7:93">
<li data-sourcepos="3:1-3:145">Sonic logo vs audio logo: A sonic logo can be heard without visuals, while an audio logo just identifies the brand without saying its name.</li>
<li data-sourcepos="4:1-4:90">Mnemonics, jingles, and brand tracks: These are all elements used in sonic branding - a mnemonics is an identifiable sound, a jingle is a sung ad, and a brand track is music identifiable for a brand. </li>
<li data-sourcepos="5:1-5:126">Podcast vs radio ads: Podcast ads can be host-read or host produced, while radio ads are typically louder and have more sound effects to get your attention (which can be intrusive in the intimate podcast environment).</li>
<li data-sourcepos="6:1-6:114">Flexibility in ad formats: Ideally, ads should be flexible enough to work in both podcast and radio formats - but that means thinking podcast ad first.</li>
</ul>
Want to know more about how to make a podcast? Contact Ampel's Chief Audio Officer Josh Butt to learn more about Sonic Branding, Audio Content, Audio Ads and Sonic Experiences - <a href="mailto:josh@ampel.com.au">josh@ampel.com.au</a> or visit <a href="https://ampel.com.au">https://ampel.com.au</a> for more info on how to make a podcast or audio content that sounds different.

3. So You Want To Make A Podcast_Sonic Branding

This episode of So You Want To Make A Podcast discusses the cost of making a podcast, which depends on the format: chat cast, story cast, or sonic reels. Prices are based on finished minutes of audio, ranging from $100 to $350 per minute. Remember to factor in marketing costs (40-50% of production budget) and consider paid ads or content promotion. High-quality audio is crucial to attract and retain listeners... if everyone's making a podcast then yours will need to sound different to get your audio-ence to listen. 

Want to know more about how to make a podcast? Contact Ampel's Chief Audio Officer Josh Butt to learn more about Sonic Branding, Audio Content, Audio Ads and Sonic Experiences - josh@ampel.com.au or visit https://ampel.com.au for more info on how to make a podcast or audio content that sounds different. 

This episode of So You Want To Make A Podcast discusses the cost of making a podcast, which depends on the format: chat cast, story cast, or sonic reels. Prices are based on finished minutes of audio, ranging from $100 to $350 per minute. Remember to factor in marketing costs (40-50% of production budget) and consider paid ads or content promotion. High-quality audio is crucial to attract and retain listeners... if everyone's making a podcast then yours will need to sound different to get your audio-ence to listen. 
Want to know more about how to make a podcast? Contact Ampel's Chief Audio Officer Josh Butt to learn more about Sonic Branding, Audio Content, Audio Ads and Sonic Experiences - <a href="mailto:josh@ampel.com.au">josh@ampel.com.au</a> or visit <a href="https://ampel.com.au">https://ampel.com.au</a> for more info on how to make a podcast or audio content that sounds different.

2. So You Want To Make A Podcast: How Much Does A Podcast Cost

So you wanna make a podcast?There's Awesome! Here's a quick rundown of the different podcast styles you can choose from:
FauxCast: This is where you pretend you have a podcast and just create social media clips to promote it. It's a great way to test the waters before diving in.
ChatCast: This is the classic two or three people having a chat format. Think Joe Rogan or Abbey Chatfield's "It's A Lot."
StoryCast: This is where the host tells you a story, often with music and sound effects. Think "Criminal Domain" or "Modern Babies."
SonicReels: These are short, entertaining, and informative audio clips. Think Instagram Reels but for audio. 
Video Podcast: This is a podcast recorded with video, perfect for YouTube.

Remember, the most important thing is to be distinctive and sound different from your competitors. This will help your podcast stand out and be heard. And don't forget, being heard is what will set your business apart!

Want to know more about how to make a podcast? Contact Ampel's Chief Audio Officer Josh Butt to learn more about Sonic Branding, Audio Content, Audio Ads and Sonic Experiences - josh@ampel.com.au or visit https://ampel.com.au for more info on how to make a podcast or audio content that sounds different. 

So you wanna make a podcast?There's Awesome! Here's a quick rundown of the different podcast styles you can choose from:
<ol data-sourcepos="3:1-8:0">
<li data-sourcepos="3:1-3:160">FauxCast: This is where you pretend you have a podcast and just create social media clips to promote it. It's a great way to test the waters before diving in.</li>
<li data-sourcepos="4:1-4:130">ChatCast: This is the classic two or three people having a chat format. Think Joe Rogan or Abbey Chatfield's "It's A Lot."</li>
<li data-sourcepos="5:1-5:140">StoryCast: This is where the host tells you a story, often with music and sound effects. Think "Criminal Domain" or "Modern Babies."</li>
<li data-sourcepos="6:1-6:116">SonicReels: These are short, entertaining, and informative audio clips. Think Instagram Reels but for audio. </li>
<li data-sourcepos="7:1-8:0">Video Podcast: This is a podcast recorded with video, perfect for YouTube.</li>
</ol>
Remember, the most important thing is to be distinctive and sound different from your competitors. This will help your podcast stand out and be heard. And don't forget, being heard is what will set your business apart!
Want to know more about how to make a podcast? Contact Ampel's Chief Audio Officer Josh Butt to learn more about Sonic Branding, Audio Content, Audio Ads and Sonic Experiences - <a href="mailto:josh@ampel.com.au">josh@ampel.com.au</a> or visit <a href="https://ampel.com.au">https://ampel.com.au</a> for more info on how to make a podcast or audio content that sounds different.

Hear the Experts Here: Andy Wilson & Evan Buist (Melodie Music)

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