"I wanted to build a global fashion house from Florence, Alabama." - Billy Reid

Just to be clear, Billy Reid's PR team flew us down to Florence for Shindig, put us up in a very nice hotel overlooking the river, and fed us all weekend, but the first question we had when they contacted us and offered to do all this was "well, what do the clothes look like?" The brand more than passed the test.

The product is beautiful and all of the stores we've visited are beautifully decorated and well merchandised. So, we were very curious about the man behind the brand. 

Billy himself is an interesting character, and his mission to make fashion happen in a different way seems to be on course. Listen to what he has to say, and let us know what you think.

https://www.billyreid.com

Muscle Shoals documentary trailer: https://www.youtube.com/watch?v=kT96RVS50sc

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