A new study from TransUnion reveals a 39% YoY increase in the rate of suspected fraud attempts for transactions originating from Canada in 2023, ranking Canada as having the 3rd highest increase among 19 countries. More recently, 60% of Canadians said they were targeted with fraud, of which 10% fell victim. The study reveals the rate of suspected fraud across different sectors, and the impact it has on Canadian consumers’ behaviours around who and how they choose to do business with.