In this episode we explore the business and societal impact of leading with purpose. Guests include Will Felps, Associate Professor at the UNSW Business School; Annie Parker, Global Diversity and Inclusion Lead at Microsoft for Startups; and Pete Horsley and Alan Jones, founder and entrepreneur in residence at disability tech accelerator, Remarkable.

In this episode we explore the business and societal impact of leading with purpose. Guests include Will Felps, Associate Professor at the UNSW Business School; Annie Parker, Global Diversity and Inclusion Lead at Microsoft for Startups; and Pete Horsley and Alan Jones, founder and entrepreneur in residence at disability tech accelerator, Remarkable.

As the pace of organisational change speeds up, a new generation of leaders is emerging who see the world differently. They are finding ways to grapple with complexity and make an impact in an accelerating world. What can we learn from them? In The Business Of, a podcast from UNSW Business School, a diverse group of business leaders from the corporate, start-up, government, and for-purpose sectors share their lived experiences in building businesses that can ‘do well’ and ‘do good’. 

Host Dr Juliet Bourke, a UNSW Professor of Practice in the School of Management and Governance, speaks with leaders from a range of industries unpacking the complexities of business of art, sports, AI, climate change and more.  

Wherever business practices are shifting UNSW researchers and academics are there, and in The Business Of you also learn about the global forces, competing interests and new trends influencing everyday decisions.  

Professor Frederik Anseel, Senior Deputy Dean at the UNSW Business School will help you make sense of all the moving parts through the latest research at the world’s top universities. He breaks down how that research equips leaders to make better decisions, build better teams and make a real impact. 

If you’re curious about the way business works, The Business Of can introduce you to contemporary industry practices and take you inside the minds of leaders as they figure out what’s next.  

Find out more - 

https://www.unsw.edu.au/business/our-schools/agsm/about-us/the-business-of-podcast

https://www.businessthink.unsw.edu.au/

As the pace of organisational change speeds up, a new generation of leaders is emerging who see the world differently. They are finding ways to grapple with complexity and make an impact in an accelerating world. What can we learn from them? In The Business Of, a podcast from UNSW Business School, a diverse group of business leaders from the corporate, start-up, government, and for-purpose sectors share their lived experiences in building businesses that can ‘do well’ and ‘do good’. 
Host <a href="https://www.unsw.edu.au/staff/juliet-bourke">Dr Juliet Bourke</a>, a UNSW Professor of Practice in the School of Management and Governance, speaks with leaders from a range of industries unpacking the complexities of business of art, sports, AI, climate change and more.  
Wherever business practices are shifting UNSW researchers and academics are there, and in The Business Of you also learn about the global forces, competing interests and new trends influencing everyday decisions.  
<a href="https://www.unsw.edu.au/staff/frederik-anseel">Professor Frederik Anseel</a>, Senior Deputy Dean at the UNSW Business School will help you make sense of all the moving parts through the latest research at the world’s top universities. He breaks down how that research equips leaders to make better decisions, build better teams and make a real impact. 
If you’re curious about the way business works, The Business Of can introduce you to contemporary industry practices and take you inside the minds of leaders as they figure out what’s next.  
Find out more - 
<a href="https://www.unsw.edu.au/business/our-schools/agsm/about-us/the-business-of-podcast">https://www.unsw.edu.au/business/our-schools/agsm/about-us/the-business-of-podcast</a>   
<a href="https://www.businessthink.unsw.edu.au/">https://www.businessthink.unsw.edu.au/</a>

AGSM's 'The Business Of’ podcast examines the possibilities of transformation from the perspective of different industries.

The Business Of

As the pace of organisational change speeds up, a new generation of leaders is emerging who see the world differently. They are finding ways to grapple with complexity and make an impact in an accelerating world. What can we learn from them? In The Business Of, a podcast from UNSW Business School, a diverse group of business leaders from the corporate, start-up, government, and for-purpose sectors share their lived experiences in building businesses that can ‘do well’ and ‘do good’. 

Host Dr Juliet Bourke, a UNSW Professor of Practice in the School of Management and Governance, speaks with leaders from a range of industries unpacking the complexities of business of art, sports, AI, climate change and more.  

Wherever business practices are shifting UNSW researchers and academics are there, and in The Business Of you also learn about the global forces, competing interests and new trends influencing everyday decisions.  

Professor Frederik Anseel, Senior Deputy Dean at the UNSW Business School will help you make sense of all the moving parts through the latest research at the world’s top universities. He breaks down how that research equips leaders to make better decisions, build better teams and make a real impact. 

If you’re curious about the way business works, The Business Of can introduce you to contemporary industry practices and take you inside the minds of leaders as they figure out what’s next.  

Find out more - 

https://www.unsw.edu.au/business/our-schools/agsm/about-us/the-business-of-podcast 

https://www.businessthink.unsw.edu.au/

As the pace of organisational change speeds up, a new generation of leaders is emerging who see the world differently. They are finding ways to grapple with complexity and make an impact in an accelerating world. What can we learn from them? In The Business Of, a podcast from UNSW Business School, a diverse group of business leaders from the corporate, start-up, government, and for-purpose sectors share their lived experiences in building businesses that can ‘do well’ and ‘do good’. 
Host <a href="https://www.unsw.edu.au/staff/juliet-bourke">Dr Juliet Bourke</a>, a UNSW Professor of Practice in the School of Management and Governance, speaks with leaders from a range of industries unpacking the complexities of business of art, sports, AI, climate change and more.  
Wherever business practices are shifting UNSW researchers and academics are there, and in The Business Of you also learn about the global forces, competing interests and new trends influencing everyday decisions.  
<a href="https://www.unsw.edu.au/staff/frederik-anseel">Professor Frederik Anseel</a>, Senior Deputy Dean at the UNSW Business School will help you make sense of all the moving parts through the latest research at the world’s top universities. He breaks down how that research equips leaders to make better decisions, build better teams and make a real impact. 
If you’re curious about the way business works, The Business Of can introduce you to contemporary industry practices and take you inside the minds of leaders as they figure out what’s next.  
Find out more - 
<a href="https://www.unsw.edu.au/business/our-schools/agsm/about-us/the-business-of-podcast">https://www.unsw.edu.au/business/our-schools/agsm/about-us/the-business-of-podcast </a>  
<a href="https://www.businessthink.unsw.edu.au/">https://www.businessthink.unsw.edu.au/</a>

In this episode we explore the business and societal impact of leading with purpose. Guests include Will Phelps, Associate Professor at...

The Business of Purpose-led Leadership Part 1

In today’s attention economy, it’s all about getting and keeping eyeballs on your product or service. How do you capture attention in an increasingly crowded market? And once you have it, how do you convert a casual fan into a die-hard fan? 

Darren Werner is the Head of Marketing at Kayo Sports, an Australian streaming service that airs live and on-demand programming. He explains how to capture viewer attention by adapting your product to changing consumer habits and leveraging the media platforms fans already love.  

He’ll also tell you what he learned about promoting the same product across vastly different markets while working with the NBA. 

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The Business Of is a podcast from the University of New South Wales Business School, produced with Deadset Studios.  

This episode is hosted by Dr Juliet Bourke, with insights from Professor Barney Tan. 

The transcript and show notes can be found on our website here. 

Supporting audio for this episode was sourced from Fox Sports, 11Alive, Netflix and WWE.

Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn.  

We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. 

In today’s attention economy, it’s all about getting and keeping eyeballs on your product or service. How do you capture attention in an increasingly crowded market? And once you have it, how do you convert a casual fan into a die-hard fan? 
<a href="https://www.linkedin.com/in/darrenwerner?original_referer=https%3A%2F%2Fwww%2Egoogle%2Ecom%2F&amp;originalSubdomain=au">Darren Werner</a> is the Head of Marketing at <a href="https://kayosports.com.au/">Kayo Sports</a>, an Australian streaming service that airs live and on-demand programming. He explains how to capture viewer attention by adapting your product to changing consumer habits and leveraging the media platforms fans already love.  
He’ll also tell you what he learned about promoting the same product across vastly different markets while working with the <a href="https://www.sportingnews.com/au/nba">NBA</a>. 
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The Business Of is a podcast from the University of New South Wales Business School, produced with <a href="http://deadsetstudios.com/">Deadset Studios</a>.  
This episode is hosted by <a href="https://www.unsw.edu.au/staff/juliet-bourke">Dr Juliet Bourke</a>, with insights from <a href="https://www.unsw.edu.au/staff/barney-tan">Professor Barney Tan</a>. 
The transcript and show notes can be found on our website <a href="https://www.unsw.edu.au/business/our-schools/agsm/about-us/the-business-of-podcast">here</a>. 
Supporting audio for this episode was sourced from <a href="https://www.youtube.com/watch?v=HqRSeMwkM8I">Fox Sports</a>, <a href="https://www.youtube.com/watch?v=TFRMNk4Z6Pw">11Alive</a>, <a href="https://www.youtube.com/watch?v=7yY6qANStNg">Netflix</a> and <a href="https://www.wwe.com/">WWE</a>.
Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at <a href="https://www.businessthink.unsw.edu.au/">BusinessThink</a> and follow <a href="https://www.linkedin.com/school/3274515/">UNSW Business School</a> and <a href="https://www.linkedin.com/school/agsm-nswbusinessschool/">AGSM</a> on LinkedIn.  
We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made.

Kayo Sports head of marketing Darren Werner explains how to capture consumer attention in a crowded market, and how to convert casual fans into die-hard followers.

The Business Of Sports Marketing

Business is an incredibly powerful force – how do you use it for good? 

How do you balance ambitious social impact targets with the realities of day-to-day operations? 

For Adam McCurdie, co-founder of social enterprise ticketing platform Humanitix, creating social impact was the priority from day one. How was he going to change the world? By starting a software company with a difference: one where he and his co-founder have no exit plan, and the profits go to charities around the world.  

But that’s not the only way to do well and do good. For Tristan Harris, the co-CEO of Harris Farm Markets, social impact evolved from a successful business model. After building a devoted consumer base that wanted more ethically produced products, Tristan realised he could make decisions that were good for the planet – and he could do this much faster than bigger competitors. And for Frances Atkins, the CEO of Givvable, long-term, ‘big picture thinking’ shaped the start up’s purpose. 

If you want to dive deeper into the business of profit and purpose, listen to previous episodes of The Business Of featuring Adam McCurdie, Tristan Harris and Frances Atkins. 

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The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.  

The transcript and show notes can be found on our website here. 

Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our BusinessThink newsletter and receive business insights and groundbreaking research and follow UNSW Business School and AGSM on LinkedIn.  

We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. 

Business is an incredibly powerful force – how do you use it for good? 
How do you balance ambitious social impact targets with the realities of day-to-day operations? 
For Adam McCurdie, co-founder of social enterprise ticketing platform Humanitix, creating social impact was the priority from day one. How was he going to change the world? By starting a software company with a difference: one where he and his co-founder have no exit plan, and the profits go to charities around the world.  
But that’s not the only way to do well and do good. For Tristan Harris, the co-CEO of Harris Farm Markets, social impact evolved from a successful business model. After building a devoted consumer base that wanted more ethically produced products, Tristan realised he could make decisions that were good for the planet – and he could do this much faster than bigger competitors. And for Frances Atkins, the CEO of Givvable, long-term, ‘big picture thinking’ shaped the start up’s purpose. 
If you want to dive deeper into the business of profit and purpose, listen to previous episodes of The Business Of featuring <a href="https://pod.fo/e/221f6e">Adam McCurdie</a>, <a href="https://pod.fo/e/1fb9d0">Tristan Harris</a> and <a href="https://pod.fo/e/1fb7db">Frances Atkins</a>. 
+++ 
The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.  
The transcript and show notes can be found on our website <a href="https://www.unsw.edu.au/business/our-schools/agsm/about-us/the-business-of-podcast">here</a>. 
Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our <a href="https://www.businessthink.unsw.edu.au/">BusinessThink</a> newsletter and receive business insights and groundbreaking research and follow <a href="https://www.linkedin.com/school/3274515/">UNSW Business School</a> and <a href="https://www.linkedin.com/school/agsm-nswbusinessschool/">AGSM</a> on LinkedIn.  
We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made.

Learn how business leaders find opportunities to set up and run a successful social enterprise – and how they find the balance to ‘do well’ and ‘do good’.

Profit and purpose – Balancing short-term imperatives with long-term sustainability goals

What will you need to know – or know how to do – to succeed in business over the next ten years?  

A decade ago, the answer would have been to up-skill in tech. According to Lee Hickin, the AI Technology and Policy Lead for Microsoft in Australia, the advances we've seen in the last decade mean that “technology is not this thing that happens as a segment of a business, it’s actually how a business runs today.” 

And mitigating the risks and impact of climate change is the new frontier. Penny Joseph, the Head of Climate Resilience at electricity distributor Ausgrid, believes more companies will create roles like hers, and explains the unique mix of skills roles like hers require.  

Behyad Jafari, the CEO of the Electric Vehicle Council, has already seen entire industries updating the priorities of their skills base – he sees a future built on a ‘purple collar workforce,’ and explains what that looks like in the car manufacturing industry. 

If you want to dive deeper into the skills of the future, listen to previous episodes of The Business Of featuring Lee Hickin, Penny Joseph and Behyad Jafari. 

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The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.  

The transcript and show notes can be found on our website here. 

Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn.  

We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. 

What will you need to know – or know how to do – to succeed in business over the next ten years?  
A decade ago, the answer would have been to up-skill in tech. According to Lee Hickin, the AI Technology and Policy Lead for Microsoft in Australia, the advances we've seen in the last decade mean that “technology is not this thing that happens as a segment of a business, it’s actually how a business runs today.” 
And mitigating the risks and impact of climate change is the new frontier. Penny Joseph, the Head of Climate Resilience at electricity distributor Ausgrid, believes more companies will create roles like hers, and explains the unique mix of skills roles like hers require.  
Behyad Jafari, the CEO of the Electric Vehicle Council, has already seen entire industries updating the priorities of their skills base – he sees a future built on a ‘purple collar workforce,’ and explains what that looks like in the car manufacturing industry. 
If you want to dive deeper into the skills of the future, listen to previous episodes of The Business Of featuring <a href="https://pod.fo/e/1fb7dc">Lee Hickin</a>, <a href="https://pod.fo/e/206c89">Penny Joseph</a> and <a href="https://pod.fo/e/1fdb28">Behyad Jafari</a>. 
+++ 
The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.  
The transcript and show notes can be found on our website <a href="https://www.unsw.edu.au/business/our-schools/agsm/about-us/the-business-of-podcast">here</a>. 
Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at <a href="https://www.businessthink.unsw.edu.au/">BusinessThink</a> and follow <a href="https://www.linkedin.com/school/3274515/">UNSW Business School</a> and <a href="https://www.linkedin.com/school/agsm-nswbusinessschool/">AGSM</a> on LinkedIn.  
We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made.

Learn which skills will be in high demand in the next era of business, and how to build those skills in your organisation.

The Business of Purpose-led Leadership Part 1

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