‘Dreaming is such an important thing. You have to have space to imagine what something could be.’ 

Carving out the time and space to imagine and ideate is crucial for all business leaders. The development and growth of their companies depend on it.  

And for contemporary artist Ramesh Nithiyendran, finding time to ‘daydream’ is only possible with the strong infrastructure he’s built around himself and his practice. 

Across the first decade of his professional career, Ramesh built a successful art practice by treating it like a startup - reinvesting profits, building infrastructure, and thinking carefully about his brand. He peels back the curtain of the creative industries, talking everything from seeking funding and finding an accountant, to what it means to build a sustainable creative business while maintaining your artistic vision.  

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The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.  

This episode is hosted by Dr Juliet Bourke, with insights from Professor Claire Annesley. 

The transcript and show notes can be found on our website here. 

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We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made.