Pet ownership is booming – and so is the business behind it.  

From birthday parties for pets to organic food and premium grooming, consumers are spending big to keep their animals healthy and happy. So why are people so invested in their pets?  

AGSM @ UNSW Business School MBA alumna Anneke van den Broek is the CEO and founder of premium pet-care brand Rufus & Coco. She explains our changing relationship with our pets and how it’s reshaping the multi-billion-dollar industry.  

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The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.  

  This episode is hosted by Dr Juliet Bourke, with insights from Professor Barney Tan. 

  The transcript and show notes can be found on our website here. 

Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn. Or listen to more episodes of The Business Of and subscribe to our UNSW Business School and AGSM channels on YouTube. 

We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. 

Pet ownership is booming &ndash; and so is the business behind it.&nbsp;&nbsp;
From birthday parties for pets to organic food and premium grooming, consumers are spending big to keep their animals healthy and happy. So why are people so invested in their pets?&nbsp;&nbsp;
AGSM @ UNSW Business School MBA alumna <a href="https://www.instagram.com/annekevandenbroek/?hl=en">Anneke van den Broek</a> is the CEO and founder of premium pet-care brand <a href="https://rufusandcoco.com.au/?srsltid=AfmBOopDLS-C4DYzdg-6HQSlVoCmRqopisv9bSV8KpjBEBoIceiJWASx">Rufus &amp; Coco.</a> She explains our changing relationship with our pets and how it&rsquo;s reshaping the multi-billion-dollar industry.&nbsp;&nbsp;
+++&nbsp;
The Business Of&nbsp;podcast is brought to you by the&nbsp;University of New South Wales Business School, produced with&nbsp;<a href="http://deadsetstudios.com/">Deadset Studios</a>.&nbsp;&nbsp;
&nbsp; This episode is hosted by&nbsp;<a href="https://www.unsw.edu.au/staff/juliet-bourke">Dr Juliet Bourke</a>,&nbsp;with insights from&nbsp;<a href="https://www.unsw.edu.au/staff/barney-tan">Professor Barney Tan</a>.&nbsp;
&nbsp; The transcript and show notes can be found on our website&nbsp;<a href="https://www.unsw.edu.au/business/our-schools/agsm/about-us/the-business-of-podcast">here</a>.&nbsp;
Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at&nbsp;<a href="https://www.businessthink.unsw.edu.au/">BusinessThink</a>&nbsp;and follow&nbsp;<a href="https://www.linkedin.com/school/3274515/">UNSW Business School</a>&nbsp;and&nbsp;<a href="https://www.linkedin.com/school/agsm-nswbusinessschool/">AGSM</a>&nbsp;on LinkedIn.&nbsp;Or listen to more episodes of&nbsp;<a href="https://www.youtube.com/playlist?list=PLQbonRH_ZoP6HvuwtyFG3yESJ5ag-o34w">The Business Of</a>&nbsp;and subscribe to our&nbsp;<a href="https://www.youtube.com/@unswbusiness/videos">UNSW Business School</a>&nbsp;and&nbsp;<a href="https://www.youtube.com/c/AGSMatUNSWBusinessSchool">AGSM</a>&nbsp;channels on YouTube.&nbsp;
We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made.&nbsp;

As the pace of organisational change speeds up, a new generation of leaders is emerging who see the world differently. They are finding ways to grapple with complexity and make an impact in an accelerating world. What can we learn from them? In The Business Of, a podcast from UNSW Business School, a diverse group of business leaders from the corporate, start-up, government, and for-purpose sectors share their lived experiences in building businesses that can ‘do well’ and ‘do good’. 

Host Dr Juliet Bourke, a UNSW Professor of Practice in the School of Management and Governance, speaks with leaders from a range of industries unpacking the complexities of business of art, sports, AI, climate change and more.  

Wherever business practices are shifting UNSW researchers and academics are there, and in The Business Of you also learn about the global forces, competing interests and new trends influencing everyday decisions.  

Professor Barney Tan, the Senior Deputy Dean for Impact and Partnerships at the UNSW Business School, will help you make sense of all the moving parts through the latest research at the world’s top universities. He breaks down how that research equips leaders to make better decisions, build better teams and make a real impact. 

If you’re curious about the way business works, The Business Of can introduce you to contemporary industry practices and take you inside the minds of leaders as they figure out what’s next.  

Find out more - 

https://www.unsw.edu.au/business/our-schools/agsm/about-us/the-business-of-podcast   

https://www.businessthink.unsw.edu.au/ 

As the pace of organisational change speeds up, a new generation of leaders is emerging who see the world differently. They are finding ways to grapple with complexity and make an impact in an accelerating world. What can we learn from them? In The Business Of, a podcast from UNSW Business School, a diverse group of business leaders from the corporate, start-up, government, and for-purpose sectors share their lived experiences in building businesses that can &lsquo;do well&rsquo; and &lsquo;do good&rsquo;.&nbsp;
Host <a href="https://www.unsw.edu.au/staff/juliet-bourke">Dr Juliet Bourke</a>, a UNSW Professor of Practice in the School of Management and Governance, speaks with leaders from a range of industries unpacking the complexities of business of art, sports, AI, climate change and more.&nbsp;&nbsp;
Wherever business practices are shifting UNSW researchers and academics are there, and in The Business Of you also learn about the global forces, competing interests and new trends influencing everyday decisions.&nbsp;&nbsp;
<a href="https://www.unsw.edu.au/staff/barney-tan">Professor Barney Tan</a>, the Senior Deputy Dean for Impact and Partnerships at the UNSW Business School, will help you make sense of all the moving parts through the latest research at the world&rsquo;s top universities. He breaks down how that research equips leaders to make better decisions, build better teams and make a real impact.&nbsp;
If you&rsquo;re curious about the way business works, The Business Of can introduce you to contemporary industry practices and take you inside the minds of leaders as they figure out what&rsquo;s next. &nbsp;
Find out more -&nbsp;
<a href="https://www.unsw.edu.au/business/our-schools/agsm/about-us/the-business-of-podcast">https://www.unsw.edu.au/business/our-schools/agsm/about-us/the-business-of-podcast</a>&nbsp; &nbsp;
<a href="https://www.businessthink.unsw.edu.au/">https://www.businessthink.unsw.edu.au/</a>&nbsp;

AGSM's 'The Business Of’ podcast examines the possibilities of transformation from the perspective of different industries.

The Business Of

Ever wondered what separates good businesses from great ones?

The Business Of, from UNSW Business School, goes behind the headlines to explore the global forces, industry shifts and leadership challenges shaping business today.

Host Dr Juliet Bourke speaks with leaders about technology, finance, marketing, consumer loyalty, AI and productivity, unpacking what truly drives successful businesses. Then Professor Barney Tan, Senior Deputy Dean at UNSW, breaks down the latest trends and ground-breaking research into strategies you can actually implement.

Smart conversations. Fresh insights from leaders who've been there.

This is The Business Of.

Find out more - 

https://www.unsw.edu.au/business/our-schools/agsm/about-us/the-business-of-podcast   

https://www.businessthink.unsw.edu.au/ 

Ever wondered what separates good businesses from great ones?
The Business Of, from UNSW Business School, goes behind the headlines to explore the global forces, industry shifts and leadership challenges shaping business today.
Host Dr Juliet Bourke speaks with leaders about technology, finance, marketing, consumer loyalty, AI and productivity, unpacking what truly drives successful businesses. Then Professor Barney Tan, Senior Deputy Dean at UNSW, breaks down the latest trends and ground-breaking research into strategies you can actually implement.
Smart conversations. Fresh insights from leaders who've been there.
This is The Business Of.
Find out more -&nbsp;
<a href="https://www.unsw.edu.au/business/our-schools/agsm/about-us/the-business-of-podcast">https://www.unsw.edu.au/business/our-schools/agsm/about-us/the-business-of-podcast&nbsp;</a> &nbsp;
<a href="https://www.businessthink.unsw.edu.au/">https://www.businessthink.unsw.edu.au/</a>&nbsp;

Pampering our pets – Inside one of Australia's fastest-growing industries 

We’re living longer, but not all those years are healthy ones. In Australia, there’s now roughly a 12-year gap between how long we live and how long we live in good health – meaning many of us can expect a decade or more of life with health problems. So, how can we shrink that gap?

UNSW Scientia Professor Kaarin Anstey is one of the world’s leading experts on cognitive ageing and dementia prevention. She explains why brain health is key to ageing well, and how demographic shifts are transforming workplaces and opening new markets in the ‘brain economy’.

+++

The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.

This episode is hosted by Dr Juliet Bourke, with insights from Professor Barney Tan.

The transcript and show notes can be found on our website here.

Listen to our episode with Aware Super’s Katrina McPhee here.

Want to follow the latest research and news from UNSW Business School and AGSM @UNSW Business School and subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn. Or listen to new episodes of The Business Of and subscribe to our UNSW Business School and AGSM channels on YouTube.

We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made.

We&rsquo;re living longer, but not all those years are healthy ones. In Australia, there&rsquo;s now roughly a 12-year gap between how long we live and how long we live in good health &ndash; meaning many of us can expect a decade or more of life with health problems. So, how can we shrink that gap?
UNSW Scientia Professor Kaarin Anstey is one of the world&rsquo;s leading experts on cognitive ageing and dementia prevention. She explains why brain health is key to ageing well, and how demographic shifts are transforming workplaces and opening new markets in the &lsquo;brain economy&rsquo;.
+++
The Business Of podcast is brought to you by the University of New South Wales Business School, produced with <a href="http://deadsetstudios.com/">Deadset Studios</a>.
This episode is hosted by&nbsp;<a href="https://www.unsw.edu.au/staff/juliet-bourke">Dr Juliet Bourke</a>, with insights from <a href="https://www.unsw.edu.au/staff/barney-tan">Professor Barney Tan</a>.
The transcript and show notes can be found on our website&nbsp;<a href="https://www.unsw.edu.au/business/our-schools/agsm/about-us/the-business-of-podcast">here</a>.
Listen to our episode with Aware Super&rsquo;s Katrina McPhee&nbsp;<a href="https://www.unsw.edu.au/business/our-schools/agsm/about-us/the-business-of-podcast/the-business-of-money-superannuation">here</a>.
Want to follow the latest research and news from UNSW Business School and AGSM <a href="https://www.unsw.edu.au/business">@UNSW Business School</a> and subscribe to our industry stories at <a href="https://www.businessthink.unsw.edu.au/">BusinessThink</a> and follow <a href="https://www.linkedin.com/school/3274515/">UNSW Business School</a> and <a href="https://www.linkedin.com/school/agsm-nswbusinessschool/">AGSM</a> on LinkedIn. Or listen to new episodes of <a href="https://www.youtube.com/playlist?list=PLQbonRH_ZoP6HvuwtyFG3yESJ5ag-o34w">The Business Of</a> and subscribe to our <a href="https://www.youtube.com/@unswbusiness/videos">UNSW Business School</a> and <a href="https://www.youtube.com/c/AGSMatUNSWBusinessSchool">AGSM</a> channels on YouTube.
We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made.

Smarter ageing - how living longer is reshaping how we live and work 

What if you paid a different price for the same product – not because of demand, but because of your data. 
Prices change, whether it’s annual sales or seasonal variability. But what happens when AI sets the price – not just for the market, but for you?

“The scope and the scale and the pervasiveness down to the individual with personalised pricing is pretty unprecedented.” 

UNSW Associate Professor Sam Kirshner explores the trade-off between personalisation and privacy, and the importance of responsible AI use as companies employ new personalised pricing models. 

+++

The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.

This episode is hosted by Dr Juliet Bourke, with insights from Professor Barney Tan.

The transcript and show notes can be found on our website here.

Listen to our episode on how AI is reshaping the way we work with Professor Frederik Anseel here.

Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn. Or listen to new episodes of The Business Of and subscribe to our UNSW Business School and AGSM channels on YouTube.

We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made.

What if you paid a different price for the same product &ndash; not because of demand, but because of your data. Prices change, whether it&rsquo;s annual sales or seasonal variability. But what happens when AI sets the price &ndash; not just for the market, but for&nbsp;you?
&ldquo;The scope and the scale and the pervasiveness down to the individual with personalised pricing is pretty unprecedented.&rdquo;&nbsp;
UNSW Associate Professor Sam Kirshner explores the trade-off between personalisation and privacy, and the importance of responsible AI use as companies employ new personalised pricing models.&nbsp;
+++
The Business Of podcast is brought to you by the University of New South Wales Business School, produced with <a href="http://deadsetstudios.com/">Deadset Studios</a>.
This episode is hosted by <a href="https://www.unsw.edu.au/staff/juliet-bourke">Dr Juliet Bourke</a>, with insights from <a href="https://www.unsw.edu.au/staff/barney-tan">Professor Barney Tan</a>.
The transcript and show notes can be found on our website <a href="https://www.unsw.edu.au/business/our-schools/agsm/about-us/the-business-of-podcast">here</a>.
Listen to our episode on how AI is reshaping the way we work with Professor Frederik Anseel <a href="https://www.unsw.edu.au/business/our-schools/agsm/about-us/the-business-of-podcast/the-business-of-productivity">here</a>.
Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at&nbsp;<a href="https://www.businessthink.unsw.edu.au/">BusinessThink</a> and follow <a href="https://www.linkedin.com/school/3274515/">UNSW Business School</a> and <a href="https://www.linkedin.com/school/agsm-nswbusinessschool/">AGSM</a> on LinkedIn. Or listen to new episodes of <a href="https://www.youtube.com/playlist?list=PLQbonRH_ZoP6HvuwtyFG3yESJ5ag-o34w">The Business Of</a> and subscribe to our <a href="https://www.youtube.com/@unswbusiness/videos">UNSW Business School</a> and <a href="https://www.youtube.com/c/AGSMatUNSWBusinessSchool">AGSM</a> channels on YouTube.
We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made.

Same product, different price – When AI decides how much you pay

Millions of people lack access to reliable healthcare. Can technology help bridge global healthcare gaps?

Dr Jackie Rabec (AGSM MBA 2020) is co-founder of MedTech company ThinkMD.ai, which builds tools that put a doctor’s expertise into the hands of frontline healthcare workers. She explains how the company is bridging health divides in low-income countries where doctors are scarce, and what technology could mean for healthcare all around the world.

+++

The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.

This episode is hosted by Dr Juliet Bourke, with insights from Professor Barney Tan.

The transcript and show notes can be found on our website here.

Listen to our episode with Australian med tech entrepreneur Hayley Saddington here.

Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn. Or listen to new episodes of The Business Of and subscribe to our UNSW Business School and AGSM channels on YouTube.

We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made.

Millions of people lack access to reliable healthcare. Can technology help bridge global healthcare gaps?
Dr Jackie Rabec (AGSM MBA 2020) is co-founder of MedTech company <a href="https://www.thinkmd.ai/">ThinkMD.ai</a>, which builds tools that put a doctor&rsquo;s expertise into the hands of frontline healthcare workers. She explains how the company is bridging health divides in low-income countries where doctors are scarce, and what technology could mean for healthcare all around the world.
+++
The Business Of podcast is brought to you by the University of New South Wales Business School, produced with <a href="http://deadsetstudios.com/">Deadset Studios</a>.
This episode is hosted by&nbsp;<a href="https://www.unsw.edu.au/staff/juliet-bourke">Dr Juliet Bourke</a>, with insights from <a href="https://www.unsw.edu.au/staff/barney-tan">Professor Barney Tan</a>.
The transcript and show notes can be found on our website&nbsp;<a href="https://www.unsw.edu.au/business/our-schools/agsm/about-us/the-business-of-podcast">here</a>.
Listen to our episode with Australian med tech entrepreneur Hayley Saddington&nbsp;<a href="https://www.unsw.edu.au/business/our-schools/agsm/about-us/the-business-of-podcast/the-business-of-being-an-entrepreneur">here</a>.
Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at&nbsp;<a href="https://www.businessthink.unsw.edu.au/">BusinessThink</a> and follow <a href="https://www.linkedin.com/school/3274515/">UNSW Business School</a> and <a href="https://www.linkedin.com/school/agsm-nswbusinessschool/">AGSM</a> on LinkedIn. Or listen to new episodes of <a href="https://www.youtube.com/playlist?list=PLQbonRH_ZoP6HvuwtyFG3yESJ5ag-o34w">The Business Of</a> and subscribe to our <a href="https://www.youtube.com/@unswbusiness/videos">UNSW Business School</a> and <a href="https://www.youtube.com/c/AGSMatUNSWBusinessSchool">AGSM</a> channels on YouTube.
We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made.

Pampering our pets – Inside one of Australia's fastest-growing industries

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