A green tag. A leafy logo. A tagline promising  "eco-friendly," "recycled," or "low-impact." If you’re a conscious consumer, you’re adding that to your cart because you want to make better choices for the planet.  

But what if the product inside doesn't match the promise on the packaging? From fashion houses to investment funds, everyone is racing to go green. But when are these environmental buzzwords accurate? 

UNSW Law and Justice academic Dr Riona Moodley says consumer watchdogs are cracking down on greenwashing. And some of Australia’s biggest brands are being caught out.  

So, what do brands need to know to be truly sustainable? And as a consumer, how do you spot the marketing spin? 

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Interested in hearing about how one entrepreneur turned her frustration with greenwashing into a movement for change? Listen to our episode with Lottie Dalziel, founder of Banish. 

The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios. It’s hosted by Dr Juliet Bourke, and the transcript can be found on our website. 

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We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made.