More than ever consumers are curious about how and where their food is produced. Amy te Plate-Church is the Director of the U.S. based Center for Food Integrity. She says consumer trends and developments in consumer perceptions have far reaching implications for farmers. She says some of the factor’s consumers consider when making purchasing decisions are changing.

The General Manager of Manitoba Pork is calling on governments to adopt an incentive rather than regulatory based approach to achieving environmental targets and sustainability goals.

Agriculture and Agri-Food Canada's has completed consultations on a new sustainable agricultural strategy. Cam Dahl wrote an article for Manitoba community newspapers and Manitoba Pork's Chop Talk newsletter looking at the issue of sustainability. He says we are at a crossroads in terms of government policy, especially when it comes to the whole question of sustainability and environmental impact.