Farm and Food Care Saskatchewan, through its canadianfoodfocus.org web site, has released the first of a series of videos to help non-farming consumers relate to farmers and life on the farm.

Farm and Food Care Saskatchewan Executive Director Clinton Monchuk says Canadian Food Focus was viewed as an opportunity to get out of our agriculture bubble.

Shaping sustainability standards and what it means to the agriculture sector. This was the focus of a presentation at the Saskatchewan Stock Growers Association annual meeting by Dr. Tammy Nemeth, is a U.K.-based Energy Security Analyst.

Nemeth, originally from Saskatchewan, says the requirements the International Sustainability Standards Board would impose on agriculture would be onerous and detrimental to the industry.